Wargaming Vilnius Vilnius City Municipality Lithuania
3 months ago
Wargaming is looking for a Head of Growth/ Performance Marketing for the World of Tanks PC project.
What will you do?
• Define the vision, strategy and execution of full funnel digital marketing campaigns including creatives design, ad creation, bidding, budgeting, optimization, and reporting
• User acquisition growth: take ownership for our user acquisition channels
• Define optimal marketing mix for search/display/video ads, affiliate marketing and other channels
• Advise on and allocate digital marketing budgets, constantly analyzing costs and ensure necessary optimizations
• Measuring, reporting, forecasting on the performance of all digital marketing campaigns
• Drive ROI through rigorous and systematic testing and optimization
• Implement brand strategy and measure brand performance
• Lead, mentor and build the team
What are we looking for?
• 5+ years of successful track record in a performance marketing or digital marketing role
• Proven 3+ years working... experience of leading a team
• Solid understanding of web metrics, digital analytical tools
• Strong analytical skills and data-driven thinking
• Critical thinking ideology
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Understanding MarTech and AdTech solutions as well as digital data analytics and programmatic platforms
What additional skills will help you stand out?
• Passion to computer games.
Wargaming is an award-winning online game developer and publisher headquartered in Nicosia, Cyprus. Operating since 1998, Wargaming has become one of the leaders in the gaming industry with 15 offices worldwide, including studios in Chicago, Prague, Shanghai, Tokyo, and Vilnius. Our diverse and multicultural team works together to deliver a top-class experience to millions of players who enjoy Wargaming's titles across all major gaming platforms. Our flagship products include free-to-play hits World of Tanks, World of Warships and World of Tanks Blitz.
Vilnius Vilnius City Municipality Lithuania
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