Job Type






Digital Marketing Officer San Juan

Popular Community Bank

Popular Community Bank San Juan Puerto Rico

3 months ago

At Popular, we offer a wide variety of services and financial solutions to serve our communities in Puerto Rico, United States & Virgin Islands. As employees, we are dedicated to making our customers dreams come true by offering financial solutions in each stage of their life. Our extensive trajectory demonstrates the resiliency and determination of our employees to innovate, reach for the right solutions and strongly support the communities we serve; this is why we value their diverse skills, experiences and backgrounds.

Are you ready for a rewarding career?
Over 8,000 people in Puerto Rico, United States and Virgin Islands work at Popular.
Come and join our community!

General Description

The digital-marketing officer coordinates and supports email-marketing campaigns and special marketing projects. Position requires a strong inclination to digital channels with proficient project-management skills, combined with excellent communication skills. Technical skills require significant... experience with Excel, email marketing, paid digital media and project-management software. Coordinates and analyzes email marketing campaigns.

Essential Duties and Responsibilities

Coordinates and manages email campaigns from start to deployment, along with business units and support teams, including meetings, project planning, periodical update, and risk management.
Creates and manages campaign production calendar and serves as main liaison with supporting production units, including content, marketing officers and agency teams.
Establishes email strategy along with respective units of Popular — Business Units and Customer Knowledge department — to support Marketing strategies and plans.
Develops monthly or as per needed reports, dashboards, and presentations to monitor, analyze, and optimize efforts. Assure data integrity and quality.
Develop and manage special projects and present actionable recommendations.
Translates raw data into coherent information about consumer behavior and sales trends online to inform marketing strategies they create.
Ensures email quality process, including proofreading and ensure high quality of content.

Supervisory Responsibilities:

This job has no supervisory responsibilities but in special circumstances may lead the work of others.

Minimum Education

Bachelor's Degree in Business Administration


Three (3) years of related experience in: email development, system automations, data analytics and project management.

Knowledge, Skills and Abilities (KSA's)

Analytical Skills: Stays focused on main issues, prevents irrelevant issues or distractions from interfering with timely completion of assignments. Collects, research and complements data; Synthesizes complex or diverse information. Demonstrates attention to detail; Applies design principles; Generate creative solutions. Problem Solving: Identifies and resolves problems in a timely manner; Develops alternative solutions.
Computer Skills: Knowledge of one or more of the following software’s: Excel, Power BI, data-management platforms (i.e. Salesforce), and other related cloud-based software.
Project Management Skills: Capable of working with multiple requests simultaneously, always assuring a high-quality product. Able to work under tight deadlines and large volume. Knowledge of project coordination, identification of business needs, work plan, time management, and status reports. Must demonstrate leadership, logic, and reasoning skills. Ability to prioritize and work with multiple projects and tasks with minimum supervision, self-direct and switch between strategic and tactical initiatives regularly. Excellent report-writing and presentation skills.
Excellent Communication Skills: Written Communication: (English and Spanish) Advanced writing skills, with exceptional spelling and grammar. Oral Communication: (English and Spanish) Speaks clearly and persuasively in positive or negative situations. Polished in English and Spanish, preparing presentations, executive summaries, and business reports for executive audiences.
Marketing/Product Management: Knowledge of principles and methods for promoting and selling products or services. This includes marketing strategy and tactics.
Operational/Regulations Processes: Knowledge on policies and regulations. Ability to establish, conduct and track operational processes properly, and implement changes.

Certifications / Licenses

No certifications or license needed.



Analytical Discipline

Collaboration & Teamwork

Change Agent

Customer Centric

Self Development

Business Excellence


Additional Information

The information provided here is only a general guide as to the nature of the position and does not constitute an exact description of the goals, tasks, duties and responsibilities of the position. The specific details of each position are described in the employee’s performance evaluation.

Important: The candidate must provide evidence of academic preparation or courses related to the job posting, if necessary.

Popular requires all employees to be fully vaccinated against COVID-19 by the first day of work. We will require you to provide a copy of your COVID-19 Vaccination Record Card. (1)
(1) In general, people are considered fully vaccinated: ±
2 weeks after their second dose in a 2-dose series, such as the Pfizer or Moderna vaccines, or
2 weeks after a single-dose vaccine, such as Johnson & Johnson's Janssen vaccine

Popular may provide vaccination exemptions for medical or pregnancy reasons, or due to a sincerely held religious belief or practice, unless doing so would impose an undue hardship to Popular or pose a direct threat to the health and safety of others. If you wish to request a vaccination exemption or have a disability and need assistance with the application process, please contact us at [email protected]. This email inbox is monitored for such types of requests only. All information you provide will be kept confidential and will be used only to the extent required to provide needed exemptions or reasonable accommodations. Any other correspondence will not receive a response.

As Puerto Rico’s leading financial institution, we reaffirm our commitment to always offer essential financial services and solutions for our customers, including during emergency situations and/or natural disasters. Popular’s employees are considered essential workers, whose role is critical in the continuity of these important services even under such circumstances. By applying to this position, you acknowledge that Popular may require your services during and immediately after any such events.

San Juan Puerto Rico

Salary Criteria












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