Job ID

364964BR

Job Description

2x Patient Reach, 2x Faster! This is the vision of our newly established IMI China

- Develops brand strategy, promotional campaigns & tactical plans within marketing budgets
- Prepares content of Integrated Brand Teams and Launch Teams. -Runs market research programs & market insights for responsible brand and monitors /anticipates market development
- Responsible for execution, monitoring and analysis of the agreed tactical plans in order to ensure the growth of the brand(s). -Lead the cross-functional local/regional brand Team, incl. coordination ofIntegrated Product Strategy Plan, and monitoring the execution of objectives
- Lead the development of promotional activities in line with internal SOPs and Code of Conduct guidelines. -Monitor and control brand budgets, forecasts and expenses and assess the marketing mix of the product to evaluate cost effectiveness and results.
- Identifies area market insights and opportunity via customer... interactions -Executes central marketing activities as well as regional initiated marketing activities -Monitors product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives
- Compliance with applicable policies, procedures and otherregulations -Within assigned territory, develop business through specific projects and services and initiatives at center / hospital / ASL / territorial outpatient clinic level. Map key services to patients (patient support program) offered inside and outside of key hospital centers (competition, etc...). Monitor execution of regional/local tactics, assuring excellence and coherence with Novartis strategy & customer needs
- Collaborate with Marketing and Medical teams to maximize activities: -Scout centers, KOLs and OLs by disease within assigned territory -Identify specific needs for each segment of patients and the implications of the disease for each of them within assigned territory -Reporting of technical complaints /adverse events /special case scenarios related to Novartis products within 24 hours of receipt -Distribution of marketing samples

Position Title

(Senior) Brand Manager

Minimum requirements

- Operations Management and Execution
- Project Management
- Cross Cultural Experience
- English

Why consider Novartis?

799 million. That’s how many lives our products touched in 2019. And while we’re proud of that fact, in this world of digital and technological transformation, we must ask ourselves this: how can we continue to improve and extend even more people’s lives?

We believe the answers are found when curious, courageous and collaborative people like you are brought together in an inspiring environment. Where you’re given opportunities to explore the power of digital and data. Where you’re empowered to risk failure by taking smart risks, and where you’re surrounded by people who share your determination to tackle the world’s toughest medical challenges.

Imagine what you could do at Novartis!

Commitment to Diversity & Inclusion:

Novartis embraces diversity, equal opportunity and inclusion. We are committed to building diverse teams, representative of the patients and communities we serve, and we strive to create an inclusive workplace that cultivates bold innovation through collaboration, and empowers our people to unleash their full potential.

Join our Novartis Network: If this role is not suitable to your experience or career goals but you wish to stay connected to learn more about Novartis and our career opportunities, join the Novartis Network here: https://talentnetwork.novartis.com/network

Job Type

Full Time

Country

China

Work Location

Shanghai

Functional Area

Marketing

Division

PHARMA

Business Unit

Greater China

Employment Type

Regular

Company/Legal Entity

Novartis Pharma Beijing

Commitment to Diversity & Inclusion:

Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.

Shift Work

No

Early Talent

No
Shanghai China

Salary Criteria