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Marketing Manager Beijing

Safran Helicopter Engines

Safran Helicopter Engines Beijing China

3 months ago

1. PROMOTE AND CUSTOMIZE PROMOTIONAL TOOLS

 Propose and participate in the development of AVIC specific SafranHE promotion tools in collaboration with DVA-M (Product Marketing) and, if necessary, SafranHE France Communication,

 Propose and participate in the development of SafranHE customized promotional tools to support Airbus Helicopter, Bell, Leonardo Helicopter sales campaigns, in collaboration with DVA-M (Product Marketing) and when appropriate SafranHE France Communication,

 Animating and monitoring the coherence of promotional actions with airframers,

 Ensure consistency of OEM/Support marketing tools for integrators and operators, in collaboration with DVA-M and FO SafranHE China.

 Prepare and introduce to customers the technical data and analysis (performances, missions, technical specifications) sets to support sales campaigns and SBH contracts.

2. LEAD INTELLIGENCE, MARKET AND BUSINESS INTELLIGENCE ACTIONS

 Collect from the players in the aviation sector... players the necessary elements for the analysis of the market, its evolution and the positioning of the various helicopter manufacturers on the Chinese market,

 Collect and regularly share relevant intelligence highlights thoughout SafranHE China and SafranHE corporate,

 Define and collect from airframers the information needed to analyze their product and market strategy,

 Actively participate in the development of SafranHE forecasting elements for AVIC, and other key airframers in China (Airbus Helicopter, Bell, Leonardo),

 Ensure on a regular basis the update and follow up of the China market study, in cooperation with DVA-M

 Deliver a yearly SafranHE China market study, analysis about the Chinese helicopter market, to be shared with DVA-M and incorporated in DVA-M global market study analysis,

 Define and lead the collection of information on the positioning of competitors based on the organization of SAFRAN in China. Ensure consistency of information collected with SafranHE France requests

3. PARTICIPATE IN THE DEVELOPMENT OF LONG-TERM RELATIONSHIPS WITH THE AIRFRAMERS

 Propose and lead the setting up of customer events (seminars...)

 Contribute to the development of the promotional road map Airframer Customer Products

 SUPPORTING SALES ACTIONS TO THE AIFRAMER CUSTOMER

 If the need is identified, support commercial negotiations through marketing tools

4. CONTINUOUS IMPROVEMENT

 Carrying out processes improvement actions for the process (helping to structure the marketing plan, measuring customer satisfaction,
Beijing China

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