Job Type






Marketing Manager- New to Canada - Urgent Position Toronto

Toronto-Dominion Bank

Toronto-Dominion Bank Toronto Canada

4 weeks ago

We are looking to hire a capable Marketing Manager- New to Canada to join our all-star team at Toronto-Dominion Bank in Toronto, ON.
Growing your career as a Full Time Marketing Manager- New to Canada is a fantastic opportunity to develop relevant skills.
If you are strong in planning, cooperation and have the right drive for the job, then apply for the position of Marketing Manager- New to Canada at Toronto-Dominion Bank today!

Company Overview

Tell us your story. Don’t go unnoticed. Explain why you’re a winning candidate. Think “TD” if you crave meaningful work and embrace change like we do. We are a trusted North American leader that cares about people and inspires them to grow and move forward.

Stay current and competitive. Carve out a career for yourself. Grow with us. Here’s our story:
Department Overview

The Integrated Marketing Planning team partners with our business channels and Marketing experts to design world class marketing strategies, and campaigns that... drive shareholder value and customer loyalty. Our team acts as consultants on all aspects of marketing, influencing the business strategy, while ensuring TD brand is protected and delivered in the customer experience. If you want to be a brand ambassador who can help strive efficiencies for the bank, then join our team and make an impactful contribution to TD and your own success.
Do you have willingness to help others deliver their best? Can you work as key marketing consultant to the business on all aspects of marketing? Then the position of Marketing Manager is a good fit for you. In this role, you will be influencing the business strategy while ensuring that the TD brand is protected and delivered in the customer experience.
Job Description

Reporting to the Senior Manager Integrated Marketing Planning, the candidate will be part of a team of 4 responsible for developing and executing strategies to drive growth of priority segments, including New to Canada,. With a focus on digital, targeted, and integrated efforts, the Manager will act as a marketing strategist to deliver acquisition plans to support business objectives by working closely with partners across marketing, agencies, and internal business partners.

Key responsibilities include:
Driving multi-product acquisition of the New to Canada product packages through always on acquisition campaigns, across core sub-segments (i.e Chinese, South Asian, International Student etc.)
Building and executing strategies to deepen relationships and increase product penetration among existing customers
Developing content strategies, sponsorships and partnerships that will drive engagement and build trust
Partnering with teams across the organization to build the long-term strategic roadmap to attract, deepen relationships and retain these key customer segments
Understand immigration market and segment growth drivers, create a vision of market, channel, and segment potential, develop value propositions and multicultural proof points that further our competitive advantage, translate business strategies into marketing plans. Identify clear choices, make tradeoff recommendations, and recommend resource and spending allocations.

On a typical day at work, you will be expected to:

Partner with the function and/or line of business to achieve omni- channel acquisition and customer management strategy (i.e., deepening customer relationships, onboarding to retention, strengthen usage and customer loyalty)
Create and execute integrated marketing campaigns that meet business and marketing strategies and objectives
Gather, integrate and interpret existing views of the target audience, including demographic, attitudinal, and behavioral data to create campaign kick offs and briefs
Prioritize and manage own workload to meet service level requirements for service and productivity
Adhere to enterprise frameworks or methodologies that relate to activities for respective business area(s)
Ensure respective programs/policies/practices are well managed, meets business needs, complies with internal and external requirements, and aligns with business priorities
Act as Marketing Advisor for New to Canada business, typically leading or contributing on projects of moderate scope and complexity
Integrate knowledge of the enterprise sub-function’s or business line’s overarching strategy in a complex field for developing solutions across multiple functions or operations
Participate fully as a member of the team, support a positive work environment that promotes service to the business, quality, innovation and teamwork and ensure timely communication of issues/ points of interest
Provide thought leadership and/ or industry knowledge for own area of expertise in own area and participate in knowledge transfer within the team and business unit
Keep current on emerging trends/ developments and grow knowledge of the business, related tools and techniques
• Over 7 years of relevant Marketing experience with working knowledge of marketing strategies and a demonstrated ability to apply them.
• Previous work experience in the New to Canada or diversity strategies will be appreciated
• Integrated knowledge of business, operational functions, methods and regulatory requirements to solve complex problems and develop new solutions
• Expert knowledge of technical processes, procedures, tools and technologies and project management methodologies
• Strong communications skills and organizational awareness to communicate difficult concepts, coordinate effectively with increasingly senior shareholders and integrate work with other areas
• A dynamic leader with robust organizational and team management skills to work with a team and handle multiple priorities a fast-paced environment
• Strong analytical skills and ability to deliver actionable recommendations from analysis and deep dive on past results
• Familiar with budget management on large scale with strong financial acumen.
Additional Information



At TD, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. If you require an accommodation for the recruitment/interview process (including alternate formats of materials, or accessible meeting rooms or other accommodation), please let us know and we will work with you to meet your needs.

Benefits of working as a Marketing Manager- New to Canada in Toronto, ON:

● Learning opportunities
● Opportunities to grow
● Competitive salary
Toronto ON

Salary Criteria












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