Job Type






Associate Copywriter Calgary

Critical Mass Inc.

Critical Mass Inc. Calgary Canada

3 months ago

The Trailhead program is the start of your epic journey at Critical Mass. During your initial 12-weeks, you will embark on a custom-built learning journey to understand what we do, who we are, and how we make award-winning work with our clients. Our goal is to integrate you into the amazing work we do here at Critical Mass, and support you as part of the team to grow your career with us!

Our Summer 2023 Trailhead Cohort commences June 5, 2023.

All applications are reviewed on a rolling basis and the hiring location for this role is still being finalized.

As an Associate Copywriter, you are a storyteller who loves to collaborate with creatives and

strategists to bring a digital voice to life. You’ve got the basics of site copy, banner ads, direct e

interactive scripts, and other online marketing. Copy is your comfort
zone, but you’ve got

a well
rounded knowledge of the broader industry

social media, usability, online marketing,

and traditional advertising... Grasping communication challenges and devisi
ng imaginative

solutions that are both brilliant and on
brand is what you do.

You will:

Collaborate with creative team members to determine the conceptual and copy direction.

Participate in strategic brainstorming, campaign development, creative brief de

and creative execution of campaigns.

Interact with project teams to understand business objectives and audience demographics.

Translate creative direction and copy points from creative briefs into engaging and

effective copy concepts.

Maintain hi
gh standards of copywriting and exercise quality control.

Work on multiple projects simultaneously.

You have:

Experience as a copywriter in an agency environment

including experience with

interactive media and direct marketing.

A keen enthusiasm for and de
monstrable understanding of Web trends and technologies.

Exceptional writing skills, including the ability to write in a range of voices and styles for

varied projects with diverse audiences.

An ability to work on multiple projects simultaneously and effec
tively juggle diverse

writing demands.

Demonstrated communication skills and an eye for detail.

Critical Mass’ Hybrid Work Expectation for the Trailhead Talent:

The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, and employee experience possible! Our Trailhead Talent is the future of our organization, and we want to set you up for long-term success. In an effort to do so, we’d like to establish the expectation that you plan to work from an office on Tuesdays & Thursdays. The ask stems from our want to:
• Strengthen opportunity for continuous learning
• Improve collaboration and team relationships
• Increase employee engagement

This hybrid model balances the need for individual flexibility while maintaining the relentless customer focus, we provide at CM. We understand that not everyone may feel comfortable with this expectation so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.

If you have questions, you can email:

[email protected]


Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to

[email protected]


The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs

We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

If U.S. based:

If Canada based:

If U.K. based:
Calgary AB

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