J-B Weld Company
J-B Weld Company Atlanta GA Georgia
1 month ago
J-B Weld is currently seeking a Brand Manager, responsible for building consumer demand and growing market share through innovation, product development and marketing strategies firmly rooted in consumer, market and product insights. The vision at J-B Weld is a world where everyone can feel confident to be a DIYer and this role is integral to driving that vision to reality. Key responsibilities... for this role include:
• Champion brand strategy to ensure an effective and consistent market approach, messaging, and representation that resonates and motivates target customers to take action.
• Drive integrated marketing planning and execute in coordination with the internal marketing team and agency partners.
• Spearhead product development and R&D to bring innovation to the marketplace, outline a forward-looking product roadmap and lead the brand to achieve new product vitality metrics.
• Project manage key product development initiatives, leading the cross functional team through the stage gate process.
• Optimize and manage the product portfolio to best serve consumer needs and drive efficiencies.
• Analyze and charter shopper and market insights to inform strategy, product and pricing decisions that yield clearly defined consumer messaging, best in class products, and optimal price/value proposition.
• Excellent project management skills with the ability to manage multiple projects and stakeholders including agencies and cross functional teams
• A startup mentality that is energized by a fast-paced environment
• Strong leadership, communication, influence, and interpersonal skills
• Strong analytical skills
• 5-8 years relevant experience in brand, marketing and/or product management
• Four-year college degree, MBA a plus
• Experience in leading/executing marketing strategies for products and brands
• Experienced in product development with stage gate experience a plus
• CPG and/or Consumer Durable experience, specifically in adhesive, coatings and/or paint categories a plus
• Home Center, Auto, and/or Craft industry experience a plus
About J-B Weld Company
J-B Weld is an employee-owned company founded in Sulphur Springs, Texas and headquartered in Marietta, GA. J-B Weld® is America's preferred brand of epoxy adhesive and repair products that are distributed across the U.S. at more than 50,000 retail locations, including Home Depot, Lowe's, Walmart, AutoZone, Advance Auto Parts, NAPA, O'Reilly's Auto Parts, ACE Hardware, True Value, Michael’s, and Amazon. J-B Weld is also found in leading retailers across Canada, Mexico, and more than 30 other countries around the world as the "World's Strongest Bond™". J-B Weld’s innovative range of strongest in class products help self-reliant, DIYers of all skill levels confidently pull off projects both big and small, from the home to the garage. J-B Weld, World’s Strongest Bond. Visit: www.jbweld.com
Atlanta GA USA
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