Marketing Communications Specialist

Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.

Are you driven by creating real impact and driving performance, supporting a more sustainable future? In this role, you will be supporting the marketing communication needs of the Global Business Line Mining in addition to supporting the local Process Industries division based in Baden-Dättwil, Switzerland. As Marketing Communications Specialist, you will work closely with the Swiss Local Management and Sales Teams and the Business Line Communications Leads to develop, localize and implement... integrated marketing communications programs (including marketing communications, web content, and digital marketing) – to educate and inform stakeholders, including customers, employees, trade media and interest groups, about our portfolio and references.
Your responsibilities
• Supporting the execution of the global marketing and communications strategy and plan, with a strong focus on storytelling, thought leadership and lead generation and nurturing
• Active understanding of the mining industry role and challenges and ABB’s tailored portfolio and solutions to design and execute relevant campaigns, stories, and marketing materials
• Demonstrating persistence in gaining the input and support from sales, operations and product management to drive the creation of such material and campaigns
• Ensuring consistent brand and BL positioning (trade exhibitions or external customer seminars)
• Managing needs for events and conferences and social media editorial calendar
• Analyzing and reporting campaign results/metrics and communicating with stakeholders
• Assisting local management and sales teams with communications materials (including presentations, speeches, articles, social media posts and employee recognition)
• Coordinating, preparing and driving internal local communications
• Planning, organizing, and hosting local townhalls together with the local management team
• Ensuring budget tracking and alignment with division and business line communications

Your background
• University’s degree preferably in journalism, communication, marketing or related field
• Minimum 8+ years of experience in marketing communications, ideally in communication agency or related B2B industries
• Strong project management skills with the ability to manage several projects at the same time
• Excellent communication skills in English and German with ability to explain technology in an easy and engaging way
• Strong writing, editing, proofreading capabilities are mandatory
• Creative personality and innovative mindset with the capacity to come with new and fresh ideas, while ensuring consistency with brand and BL positioning
• Knowledge of digital marketing and marketing automation

More about us

Process Industries division delivers complete electrification and automation solutions, industry-specific products and lifecycle services across industries. Engineering and delivering automation solutions from device to monitoring and control make our customers get more out of their investment; digitalization solutions including collaborative operations and augmented reality help improve plant and enterprise productivity, reduce maintenance and energy costs. Mining provides the world with the metals and minerals enabling the clean energy transition and the mines providing these materials are becoming increasingly electric, digital and automated. ABB is at the forefront of this transformation journey, driving a safe, sustainable and profitable future for our customers, as well as the world beyond. With 130 years of experience, the right people coupled with the right technologies, we work as a team to create sustainable progress for the mining industry, as well as the earth it relies on. Start your next adventure with us by working in a pivotal industry to impact our world. We look forward to receiving your application (documents submitted in English are appreciated). The recruiting process is being led by Sophia Papavero, Talent Partner at ABB Switzerland Ltd. If you want to discover more about ABB, take another look at our website www.abb.com. Work model: hybrid #LI-hybrid
Baden Switzerland

Salary Criteria