Job Type






Sales Consultant South Africa

Campari Group

Campari Group South Africa South Africa

2 months ago

Date: Jan 20, 2023



Function: Sales

Seniority Level: Entry level

Employement type: Temporary

Workplace Type: Remote

Company: Campari South Africa (Pty

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 22 countries, and employs approximately 4,000 people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

Company: Campari South Africa (PTY) Ltd

Job Title: Sales Consultant Off Trade

Job Location: Limpopo

Reports to: Area Sales Manager – Off Trade

Organizational Layer (global, regional or local... Local


General Description of the Role

Campari Group is one of the top international players in the Premium Spirits Category. In South Africa we are further developing our already solid market presence, founded on the Premium Vodka Market Leader, SKYY, and on the expanded portfolio of Cinzano Vermouth, Wild Turkey Bourbon, Grand Marnier, Frangelico, Glen Grant Whiskey, Bisquit Cognac, Espolon, Aperol, Campari, Appleton Rum.

The Sales Executive position is a key role in the local commercial team within Inland Region and will be responsible for managing and influencing key performance indicators and driving volume and market share through the sales force.

The Off/On Trade Sales executive is responsible for planning & executing the brand objectives in the retail/off trade outlets. Ensuring that Commercial & Brand objectives for the off-premise channel, brand and customer KPI's are delivered (including: Sales, Profitability, Market Share).

Reporting to the Teams Manager Inland Off Con, you will be responsible for the following:

Track outlet level inventory & plan re-order of stocks as per inventory at outlets and monthly sales opportunity.

Ensure that products are stocked and displayed according to approved planograms on unpaid shelves & paid elements (wallbays, gondola, shelf in shelf)

Plan visibility elements & build displays in store as per the annual plan

Ensure products are priced and ticketed correctly

Provide various merchandising services to various customers

Planning and execution in store/outlet with communication via on floor posters and outlet database messages as per state laws

Adhoc administration duties when required

Build relations with key person & counter salesmen, plan incentives

Trade Management

Identify and implement new business opportunities.

Optimized customer services.

Formulation of account reviews and plans.

Manage and maintain assets.

Plan, execute and attend promotions and activations.

Monitor competitor trends.

Grow menu listings percentages of the brand portfolio.

Build and maintain customer relationships.

Increase the brands’ visibility in venues and outlets as per the guidelines.

Anticipate customer needs and develop solutions to meet those needs.

Brief and train promoters on the brand guidelines.

Monitor sales and depletions for the on-trade and off-trade market.

Key Performance Indicators

Customer database built & maintained.

Call schedules developed & maintained.

Daily / weekly / monthly planning.

Market potential opportunities identified, prioritized, actioned & tracked (Volume targets / Market Share / In-trade execution).

Promotions, Campaigns, & POSM planned, deployed & tracked.

Key Customers seen as per call schedule

Call execution & order objectives met.

Additional opportunities identified and appropriate action taken.

Competitor activities monitored and actioned against.

Customer negotiations conducted as required.

Information systems / tools fully utilized, Sales Force Automation

Authenticity and currency of information maintained.

Information security maintained in accordance with Company Information Protection Policy.

KPI progress maintained.

Expenditure controlled within budget.

Reports generated, analyzed, actioned & tracked.

What we are looking for:


Liquor Industry experience of 4 – 6 yrs

Ability to network and build relationships

Previous merchandising &/or retail experience

Knowledge of the retail activation planning/ management/ operation

High attention to detail

Excellent time management skills

Basic to intermediate MS Office (word, Excel, Outlook and PowerPoint)

Ability to work varied hours

Knowledge of the Liquor industry and regulatory environment, and communication guidelines

Skills, Experience and Education


Sales/Marketing principles and practices

Tailored sales procedure principles

Manage execution standards

Knowledge of the liquor industry, particularly On-Trade and Off-Trade


Able to build positive relationships

Ability to plan, negotiate, execute pouring contracts

Team player who can work independently

Presentation Skills

Self-Management Skills


Attention to details

High energy levels and drive

The ability to deliver results, overcoming difficulties, anticipating the future of the business/work and driving change.

The ability to find, implement and disseminate a culture of innovative solutions.

The ability to put himself/herself in the “consumer* / clients*’ shoes”, understanding their current needs and anticipating the future ones.

The ability to take effective decisions balancing market, products, financial and organizational issues.

Travel: 80%

Qualification & Experience:

Matric and completed 3 year sales/marketing qualification would be advantageous

3 years relevant FMCG experience in sales and marketing

Experienced driver with a Code 08.

Experience and knowledge of Formal On and Off

Our commitment to Diversity & Inclusion:

At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.

Note to applicants:

Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.

Notice to third party agencies:

Please note that we do not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Recruitment Services Agreement, we will not consider, or agree to, payment of any referral compensation or recruiter fee. In the event that a recruiter or agency submits a resume or candidate without a previously signed agreement, we explicitly reserve the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency
South Africa

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