Assistant Brand Manager - General
Job Locations CA-ON-Burlington Requisition ID 2022-2282 # of Openings 1 Category Marketing

Company & Brand Overview

At Service Inspired Restaurants we take great pride in our diverse portfolio of restaurants and believe a brave, bold and results-driven culture inspires and creates new opportunities for everyone. Our values and promises are not simply a dream, vision, or mission, but a way of life for every person that becomes or wants to become a member of our team. Our goal is to be the first choice of our guests, team members, supplier partners, communities and investors by living our values and promises in everything we do. These values and promises describe how we conduct business, achieve our goal, and live our passion. We offer opportunities at the corporate level, as well as across all our concepts, including: Jack Astor's Bar and Grill®, SCADDABUSH Italian Kitchen & Bar®; Canyon Creek®, Reds® Wine Tavern, The Loose Moose® and The Antler... Room, Duke's Refresher® + Bar and Abbey's Bake House in Muskoka. So what are you waiting for ... come learn more and see if you have what it takes to join our team

Duties & Responsibilities

As an Assistant Brand Manager you will be responsible for the following:
• Developing the long term initiatives and annual marketing plan for all concepts.
• Developing and executing marketing programs and initiatives, from start to finish, including:
• Assessing the business need - including formulating a business case and financial rationale, where required.
• Developing the project and communication brief, and delivering it to our agency partners.
• Assessing the proposed ideas, and determining the best one(s) with which to move forward.
• Gaining the alignment of key internal stakeholders.
• Working with key partners (creative and media agencies, printers) and with the internal team to implement and execute the resulting tactics and initiatives. Ensuring stores are set up for effective execution of LSM (local store marketing) activities, and coaching and coordinating where necessary.
• Conducting a post-mortem on each project.
• Analyzing market and consumer research and developing recommendations for new initiatives and promotions - and alternative ways to reach the key target market.
• Initiating research to gain better insight into our guests, with the end goal of delivering the most relevant and compelling solutions possible, to surprise, delight and engage them.
• Leading the planning and execution of point of sale and marketing materials to support promotions and LSM initiatives.
• Liaising with suppliers of marketing materials, ensuring timely delivery to stores and/or distributors.
• Responding and acting in a timely fashion on marketing issues received from cross functional teams and the stores, themselves.
• Proactively looking for opportunities to a) build awareness b) drive trial, c) frequency of current guest, d) profitability of current visit or e) cost savings.
• Managing the Marketing calendar and the budget for the business.
• Managing the Menu Engineering process.
• Ensuring that all programming, branding and materials seen by our guests are consistent with brand positioning.

Qualifications
• 2-3 years of experience in Marketing and/or Advertising, in retail or packaged goods.
• Food services experience may be seen as an asset, but is not required.
• Proficient in MS office (Word/Excel/PowerPoint are essential).
• Strong strategic and creative thinking skills – and a flair for doing things differently.
• Strong analytical skills and the ability to apply them in both financial and Marketing contexts. Strong verbal and written communication and demonstrated presentation skills.
• Ability to work independently and as part of a team.
• Excellent organizational, time and project management skills, with and ability to multi-task several priorities.
• Flexibility, high-energy level, drive for results attitude.
• Experience with developing and executing marketing promotions and in-store merchandising POP.
• Experience in the social media and digital experience space – and a curiosity for the same.
• Possess five values that define our people:
• Hospitality. Enhancing the dignity, comfort and well-being of Our People.
• Authenticity. Being forthright, truthful and transparent with Our People.
• Quality. Working to always improve the experience of Our People.
• Fun. Bringing the spirit of laughter, celebration, sharing and joy to Our People.
• Courage. Acting with conviction in the balanced interest of Our People
Burlington ON

Salary Criteria