• Identify research needs, execute research studies and projects, and analyze research (e.g., consumer behaviour, industry and market trends, brand positioning, competitor brand’s activity) in order to align the company around the brand’s direction, choices and tactics;
• Developing strategies and managing brand communication and campaigns across print, broadcast and online platforms to ensure that products and services meet customers’ expectations and to build the credibility of brands;
• Planning and executing brand initiatives including campaigns, events, sponsorships and corporate social responsibility programs;
• Building brand awareness and increasing brand value, profitability, and market share;
• Establishing branding budgets, performance specifications and sales estimates;
• Measuring and reporting on brand performance and assessing KPIs and ROI;
• Overseeing the production of advertisements, promotional materials and mail campaigns;
• Ensuring that brand communication... strategy and marketing activities are aligned with brand and company values;
• Translate brand elements into plans and go-to-market strategies by collaborating with product marketing team
South Jakarta South Jakarta City Jakarta

Salary Criteria