JOB DESCRIPTION

Marketing Executive, PIVOTAL

London, InMotion Ventures 3 Ltd

About us

Powered by Jaguar Land Rover, Pivotal is a vehicle subscription company which offers a refreshing alternative to traditional car ownership. Our mission is to provide access to JLR’s modern luxury vehicles that not only compliments - but enhances - modern life. We are driving freedom.

Pivotal delivers a flexible mobility solution by challenging perceived barriers associated with vehicle ownership. Core to our membership is providing: an easy monthly fee (no big deposit, or depreciation), one all-inclusive cost (including insurance, tax & servicing), and the ability to pause & update your car (when it suits you).

Launched in October 2019, Pivotal has gained fast market traction in the UK and we are now building our team, processes, and systems to facilitate further market growth. We are a key strategic business within InMotion Ventures, an investor and incubator which has strong support from the... Commercial and Strategic JLR central organisation. To find out more about Pivotal, you can visit our website: https://www.drivepivotal.com.

About the Role

The future of mobility is here, and we want you to be a part of it! We are looking for a passionate and proactive Marketing Executive to join our growing team and impact Pivotal’s continued growth. Supporting the Marketing Manager, this is an exciting opportunity for a well-rounded marketer to level-up their career within a fast-growth modern luxury business.

This is a varied marketing role with a focus on copy, email marketing and reporting. You will own Pivotal’s communication touchpoints, in order to attract, inform and retain customers. The ideal candidate will bring ideas to the table, balancing good written skills with analytical thinking to get the best out of Pivotal’s content, campaigns and channels.

This is a hybrid role, mainly remote with the requirement for travel to our HQ in central London (Kings Cross).

Requirements

What does the Marketing Executive do?

Support the Marketing Manager in executing Pivotal’s wider marketing plan, through creating email campaigns, loyalty marketing, and reporting on their effectiveness, through:

• Creating and sending customer emails using SalesForce’s Marketing Cloud to our customer database
• Building target audiences and segments for emails to maximise engagement performance.
• Writing SEO optimised blog articles
• Updating and editing website content via our website content management system
• Attending & supporting customer events when necessary
• Generating reports for team using Google Analytics, SalesForce, Meta & TrustPilot
• Re-ordering brand merchandise
• Supporting multi-channel campaigns
• Proactively monitor Pivotal’s competitive landscape and stay ahead of the curve.
• Use your best-practice knowledge to test, learn, make recommendations, then put any improvements into action!

Skills & Experience

• 2+ years marketing experience.
• A bachelor's degree in Marketing, Communications or equivalent
• An understanding of content marketing.
• An understanding of SEO principles.
• Strong copywriting ability.
• Attention to detail – you can catch those tricky typos everyone else has missed.
• Some experience using data and insight to optimise performance.

Essential Attributes

• You’re fascinated by brands and how they market themselves through their social media and content.
• You exhibit a test-and-learn mentality.
• You’re a self-starter who is happy working autonomously on projects that might be new to both you and the business.
• You’re naturally curious, keen to learn and open to self-development.
• You balance an eye for design with solid analytical skills to get the best from your campaigns.
• You have good time-management, organisation and prioritisation skills.
• You’re a great communicator with strong interpersonal skills.
• You want to be a part of a growing, ambitious team within a fast-paced modern luxury business!

Key Relationships

• Marketing Manager
• Wider Pivotal team
• Digital marketing agency
• Marketing freelancers e.g., graphic designer

Benefits

What we offer

• Permanent contract
• Flexible Working Environment
• 25 days annual leave plus bank holidays
• An extra day off per year for your birthday
• 2 additional discretionary days off to be used for volunteer work.
• Competitive Salary with Discretionary bonus scheme
• Be part of a fantastic growing team passionate about revolutionising the way our customers drive Jaguar Land Rover cars

By applying to this position, you agree to allow InMotion Ventures Ltd (Abbey Road, Coventry, CV3 4LF, inmotion@jaguarlandrover.com) to collect, store and process your resume, contact details and any other personal data that you submit. If InMotion is providing recruitment services to a third-party, you also extend this permission to our end client.

We will process this data for recruitment purposes only. The data will be stored in our Applicant Tracking System, (which stores data in the U.S and is fully compliant with EU data protection laws), and we will not share it with anyone else.

We would like to keep this data until our open role is filled and may choose to keep it in our database for future roles for up to 12 months.

Here’s a link to our privacy policy. In this policy, you will find information about our compliance with GDPR (data protection law.) You can find how to send us a request to let you access your data that we have collected, request us to delete your data, correct any inaccuracies or restrict our processing of your data. You also have the right to lodge a complaint about the way we handle your data. If you have not heard back from us within 3 weeks, please assume your application has been unsuccessful
London UK

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