Purpose & Overall Relevance For The Organisation
• The Advanced Retail Professional (VM) of Sydney Brand Centre oversees and is responsible for the visual merchandising experience of an adidas Halo store. A Halo store is the pinnacle of the adidas Retail experience for adidas consumers as it relates to sales & customer service, people, training & product knowledge, operations, visual merchandising & activation.
• Drives profitability of store by meeting or exceeding sales targets through ensuring the efficient and effective implementation of the global visual merchandising direction in the Sydney Brand Centre.
• Executes the visual merchandising and brand elements within both the Pacific market calendar and Brand Centre specific activations.
• Represents the adidas brand/company brands and products in inspiring and impactful way. Amplifies the brand with every decision and every action.
• Works in close collaboration with Assistant Store Manager, Floor Operations, Senior Store Manager... & Senior Specialist, Visual Merchandising to deliver implementation of strategic actions and projects for the store and in the market.

Key Responsibilities

Commercial Success:
• Awareness of Halo store sales, membership and Key Performance Indicators (KPIs) and targets. In tandem with individual performance targets, take ownership over them and effectively use all available store resources to meet and/or exceed them.
• Identify sales and KPI improvement opportunities and communicate suggestions to store management to address them and drive commercial success.
• Utilizes all available store and market data to make commercial decisions based on sound analysis and financial judgment.
• Seeks opportunities to build relationships and partner with other entities to enhance the exposure of the business to positively impact the net sales and brand equity within the marketplace.

Selling And Service Culture
• Supports a selling and service culture through championing sales execution strategies, product knowledge & training, and by ensuring consumers come first.
• Makes sound decisions utilising qualitative and quantitative data surrounding the behaviour and patterns of own stores consumer base, and executes plans in kind to capitalise on this information.
• Contributes to a performance culture by achieving provided expectations and targets, analysing store performance, and holding themselves accountable by receiving and giving appropriate and prompt feedback.
• Role models selling & service expectations through being actively present on the sales floor while undertaking visual merchandising actions.
• Actively collaborates and shares best practice with peers to support and drive retail performance across Pacific.

Visual Merchandising And Activations
• Presents the store at all times in accordance with adidas’ visual merchandising guidelines with a high focus on commerciality.
• Drives an increase in net sales and KPIs through execution of VM/In Store Communication (ISC) directives.
• Supports Retail and Brand Marketing with store events, brand activations, artist cooperation, community events and experimental zones.
• Prioritises time to maximize key commercial moments, events, activations and product launches.
• Liaises with retail merchandising and brand teams on the strategy and execution of ‘hype’ drops.
• Train and coach the Halo store floor team on VM standards and commerciality for consistent flawless execution.
• Manages the use of space management by updating of floor plan and fixture allocation based on product presentation movement and analysis of space management results and creation of action plans to improve KPIs.
• Develops floor plans/VM plans in concert with Assistant Store Manager – Back Of House, retail buying & allocation team to optimize sales per square meter and create a compelling consumer brand journey.
• Ensures all windows and ISC are presented to an exemplary standard including mannequin dressing and positions, lighting direction, cleanliness, steaming and price communication.
• Tracks implementation of visual merchandising guidelines and provides feedback to Assistant Store Manager – Floor Operations, Senior Store Manager and Senior Specialist, Visual Merchandising. Measures ROI results of all projects.
• Educates store team to understand ability to increase store profitability through visual merchandising.
• Supports further duties as requested by Senior Specialist, Visual Merchandising.

People
• Supports a culture of inclusion and positivity through open feedback and living the adidas values within the store team.
• Communicates a desire to learn and seizes all available opportunities to drive own development and increase performance.

Training And Product Knowledge
• Completes, lives and breathes all GSA (Global Sales Academy) and APAC Sales Academy training requirements with respect to onboarding, AREA (adidas Retail Excellence Academy), ATTICUS, seasonal product training and relevant programs (including GSA, APAC Sales Academy and Local).
• Undertakes training for all brand-led activations, collaborations and campaigns in advance of brand timelines and launch dates.

Operations
• Visually merchandises the store at a level of excellence within adidas’ policies and procedure manuals including Occupational Health & Safety, House of Retail and GSOP (Global Store Operating Policy).
• Maintains a healthy and safe workplace that is compliant with adidas Occupational Health & Safety standards and protocols.
• Undertakes monthly House of Retail Level Up checklist and operates the store at a consistent “Great” level twelve months per year.
• Complies with pre-defined cadence of communication and reporting with the Senior Specialist, Visual Merchandising on the visual merchandising, activations and presentation elements of the Sydney Brand Centre.
• Supports with the integrity of inventory within the store through communication to Assistant Store Manager – Floor Operations and Assistant Store Manager - Operations on black spots and stock discrepancies on the Halo store floor while undertaking visual merchandising and activations tasks.

Knowledge, Capabilities And Experience
• English spoken and written (additional languages are a bonus).
• Minimum 3 years of work experience working as a visual merchandiser in a (preferably multi-site) customer - and commercial-focused branded retail environment
• Leads from the front and demonstrates an inspirational attitude that contributes to a positive team environment.
• Strong interpersonal and communication skills including the ability to lead discussions in diverse groups of varying sizes.
• Ability to build and maintain effective working relationships with key/cross-functional stakeholders and team members along with willingness to set and maintain high standards of performance.
• Excellent time management and problem-solving skills.
• Technologically adept, with high proficiency with systems, and software packages including MS Office, MS Powerpoint and MS Excel.
• Knowledge and understanding of store KPIs to make commercial decisions based on sound financial judgement.

Key Relationships
• Retail Back Office
• Retail Merchandising
• Store Development
• Visual Merchandising
• Marketing – Retail/Omni-Channel/Sports
• Brand
• APAC

Please note, applicants must have legal rights to work in Australia
Sydney NSW Australia

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