- Search Engine Optimization Specialist
- Randstad Global Capability Center in Kottayam, , India
- jobs
- 2 weeks ago
jobs description
SEO specialist
people at the heart of everything we do
Working at Randstad is unlike working at any organization. Because at Randstad we put people at the heart of everything we do. This goes for our clients, our talent, our employees and society. We combine our passion for people with the power of today’s technologies. This helps us support people and organizations in realizing their true potential. Learn more about our mission, history and values on our website:
How you will contribute
The global B2B sales enablement program aims to help the Randstad local markets improve their ranking, authority, and conversion of business contacts from online sources within our fields of service. By producing relevant content for the right decision-makers based on buyers' personas and buyers' journeys we aim to drive online traffic to our local markets websites via push and pull campaigns.
By adding strategic sales and marketing processes, automation, and lead scoring, we are improving our business sales cycles by supplying sales teams with qualified leads who shortlist Randstad as a supplier. Ultimately this should lead to increased ROI by bringing the local knowledge and performance of sales enablement to a higher level.
your typical day includes:
As a global SEO specialist, you support countries with B2B SEO activities with the aim to sustainably growing relevant traffic and conversions to the country's website. You’ll perform topic and keyword research, define content opportunities, and provide input to the content writers. In this role, strategy and execution come together. You will also collaborate with other SEO functions within Randstad, mainly the team focusing on B2C.
On a day-to-day basis, you will work as a member of the global B2B sales enablement team. You will report to the Global offshoring content and campaign lead and work closely with the program customer success managers. You will contribute to the team's performance by executing innovative projects which will drive the overall SEO performance of Randstad in the local markets.
You will share best practices to ensure the global scale of Randstad is leveraged.
Your responsibilities include:
Overall responsible for securing relevant online traffic (global website and support market websites), this includes monitoring and following up on the performance and sharing insights with the entire team
Extensive topic and keyword research that will work as a foundation for global content production
Analysis of global and local market trends by performing multilingual keyword research & analysis to execute content gap reports and competitor research
Develop strategies for search and ranking mapped to the development of LLM and generative AI.
Perform competitor research
Co-define content ideas for local and global execution
On page optimization
Local SEO optimization, like Google Business Profile (GBP)
Monitor the performance of the local websites
Create recommendations/presentations such as "how to best work with internal link building" to improve SEO ranking and ensure implementation thereof by local teams
Input into Global SEO strategy and various strategic reports
Your background
master’s/bachelor’s degree, preferably in digital marketing experience
5+ years of experience in SEO with an excellent understanding of SEO principles and best practices (Gen. AI, Google, Bing, etc.)
fluent in business English
excellent analytical, organizational, and time management skills
have a customer-centric mindset
experience in performing in-depth keyword research in multiple languages in different markets
excellent team player skills
ability to create and edit Google Looker reports
ability to talk about SEO on both an executional and a strategic level
plus if you are Hub Spot certified in content and SEO
Key relationships
Internal:
Global client/talent team, Global Marketing, Local Randstad markets
External:
Digital marketing agencies, Content production agencies
your competencies
Within Randstad, we defined the following Leadership competencies:
delighting people: connect people (client, talent, employee, society), building strong client relationships and delivering client-centric…