- Digital Content Editor
- spire healthcare in Aberdeenshire, , United Kingdom
- jobs
- 1 month ago
jobs description
Digital Content Editor| Remote with some travel to London| FT| Permanent| Salary DOE
We are one of the UK's leading independent hospital groups and the largest in terms of revenue. From our 39 hospitals and 33 clinics, medical centres and consulting rooms across England, Wales, and Scotland, we provide diagnostics, inpatient, day case and outpatient care in areas including orthopaedics, gynaecology, cardiology, neurology, oncology, and general surgery. We also operate a network of private GPs and provide occupational health services to over 700 corporate clients. We are the principal independent provider by volume of knee and hip operations in the United Kingdom.
The group was founded with the acquisition and re-branding of 25 Bupa hospitals in 2007. Since then, Spire Healthcare has made significant capital investments in its estate and continues to deliver successful and award-winning clinical outcomes and high levels of patient satisfaction.
Spire is listed on the London Stock Exchange and is a member of the FTSE 250. We were the first private hospital provider to publish outcomes data on our website and we have received awards for our clinical quality and high levels of patient satisfaction.
The Digital Marketing team are now looking to recruit 2 Digital Content Editors for their existing team. These roles will report to the Senior Digital UX and Content Manager and sits within Central Marketing in a content team of Digital Content Managers and Editors. The roles will support the team during Spire's digital transformation programme including involvement in the implementation of a new content management system, build of new website, content production process and implementing new ways of working.
As a Digital Content Editor you will be responsible for managing website content updates and approvals, managing business requests and maintaining content quality by ensuring that the content governance framework is followed. The Digital Content Editor will also support editorial processes including identifying content gaps, user needs, content production, clinical content reviews, content lifecycle management. They will support copy development and user journeys for new propositions and provide campaign support and landing pages.
Key Responsibilities:
Working alongside the Senior Digital UX and Content Manager to implement content governance processes and ensuring high quality, user-centred content is published across our digital channels
Managing the publishing approval queue, checking and approving content requests ensuring that content meets copy clearance, brand, plain English, grammar and formatting guidelines before publishing
Copywriting and editing pages supporting existing and new user journeys and commercial propositions, treatment content and patient information
Providing training and support on digital tools including the content management system, event booking, content production and content governance platforms
Tracking of findings and managing improvements to site content flagged by the content governance tool Siteimprove
Implementing SEO on-page optimisations
Supporting content production and reviews across clinical and non-clinical content
Writing user stories and working with the web development team to get features through the Agile sprint process
Providing support and troubleshooting to the hospital content editors, business development managers and other stakeholders
Assisting with managing the ServiceNow support ticket process for the team and resolve issues where possible or escalate to the appropriate IT team or external agencyKey Requirements:
Essential:
Demonstrable experience of managing website content
Strong written English, plain English, grammar and proofreading skills and attention to detail
Knowledge of web content management systems
Good Microsoft Office skills
Experience of creating training guides and delivering training
Ability to work collaboratively, strong stakeholder management skills and experience of working with people at all levels
Experience of working with third party agencies
Effective workflow management
Ability to prioritise workload and to work in a pressured environment
Ability to interpret site analytics, insights and user feedback to create content that supports the patient journey
Capable of understanding the needs of the target audience
Demonstrable commercial acumenDesirable:
Educated to a degree level in relevant subject matter
Experience of working within an editorial environment
Use of generative AI tools for content ideation, creation and SEO
Content design and copywriting skills
Project management experience Benefits:
We offer employed colleagues a competitive salary as well as a comprehensive benefits package which includes but is not limited to:
35 days annual leave inclusive of bank holidays
Employer and employee contributory pension with flexible retirement options
'Spire for you' reward platform - discount and cashback for over 1000 retailers
Free wellness screening
Private medical insurance
Life assuranceSpire Healthcare is committed to creating an environment that will attract, retain, and motivate its people. We are an equal opportunities employer, committed to the health and wellbeing of all our colleagues and consultants.
We firmly believe that it is our people that make the business successful, and everyone should have the opportunity to work in a motivated team, free from discrimination on any grounds. We, therefore, are keen to receive and review applications from all candidates of under-represented groups who feel they offer the requisite skills.
For us, it's more than just treating patients; it's about looking after people