- MarComm Strategist - Franciscan Missionaries of Our Lady Health System Inc Monroe, LA, United States
- Franciscan Missionaries of Our Lady Health System in Monroe, LA, United States
- jobs
- 2 months ago
jobs description
Job Description
The individual will be responsible for planning and implementing a strategic community outreach program for the Monroe, LA Market. Works with Mission team to coordinate Sponsorship Committee meetings and follows up to implement approved marketing-oriented sponsorships. Tracks effectiveness of sponsorships and ensures agreed-upon benefits are honored and any specific actions are completed as agreed upon. Maintains inventory of leadership's participation in community groups, boards, and foundations and works to fill any gaps in activities. Creates and manages corps of team member and provider volunteers, to include assigning participation in events and tracking participation. Works with public relations and social media to ensure participation in community events is promoted to help position the health system as an important supporter of the communities we serve. Provides executive summary of community outreach activities for leadership on a quarterly basis.
Responsibilities
• Marketing Projects
• Manages the production of work and ensures work is continuing to flow in a timely manner through the department through weekly production meeting and interaction with team members. Makes recommendations on outsourcing projects to stay on schedule and meet deadlines.
• Develops effective marketing strategies for product lines and affiliates, and works to ensure marketing objectives are met.
• Assists in the creation and design of quality layouts for ads and collateral marketing material and works closely with the graphic designers to ensure work accurately reflects graphics standards and OLOLs image.
• Serves as a copywriter for various ads, brochures and other printed marketing materials.
• Establishes and maintains accurate and efficient job filing systems that contain photography information, job order information, and project and campaign records.
• Manages the annual print contracts and directs all phases of print advertising by ensuring accurate product content and placement, proofing work, and coordinating with vendors, assigned departments, media buyer and the Marketing Director. Coordinates advertising schedules in an effort to ensure efficient departmental operations.
• Ensures that all hospital graphic representations accurately reflect high quality standards and maintain hospital integrity.
• Advertising and Media Relations
• Assists the Director in strategic planning and implementation of all phases of advertising including print and television production for major branding and product line campaigns.
• Collaboration and Partnership
• Serves as a liaison to departments within the hospital by attending meetings and aiding in the development of marketing strategy and materials. Coordinates service delivery and provides overall marketing/communication support for assigned product lines and affiliates.
• Oversees communication needs for assigned product lines by acting as a liaison between the department and other areas and physicians. Coordinates with staff to proof work and oversee outside vendors in an effort to ensure timely project completion and the provision of quality services by the department.
• Participates as a member of the Marketing team by offering creativity and idea-sharing for concept development and marketing strategy evaluation.
• Promotes the quality and efficiency of his/her own performance through participation in staff educational programs, approved continuing education courses, and specialized skill training programs. Participates in outside professional development organizations.
• Other Duties As Assigned
• Acts in a supervisory role in the directors absence.
• Performs other duties as assigned or requested.
Qualifications
• 3 years in a marketing or advertising agency setting
• Bachelor's Degree
About Us
The Franciscan Missionaries of Our Lady Health System is a leading health care innovator in Louisiana and Mississippi. We bring together outstanding clinicians, the most advanced technology and leading research to ensure that our patients receive the highest quality and safest care possible.
This commitment is grounded in a history that is more than 100 years old, but reflected today by our strategic vision of transforming healthcare through superior performance and excellent patient care.
In the last fiscal year, Franciscan Missionaries of Our Lady Health System had:
• 1,747 Licensed Beds
• 65,322 Discharges
• 44,592 OR Procedures
• 10,827 Full Time Employees
• 331,360 Inpatient Days
• 1,915 Active Medical Staff
• 229,296 Emergency Visits
As a nonprofit, mission-focused Catholic healthcare ministry, we give special attention to our citizens who are most in need. During the most recent fiscal year, we provided more than $39 million in unreimbursed care and community support to the underprivileged.
Our health system is one of the largest in Louisiana, with hospitals, clinics and physicians located throughout Louisiana and in Mississippi. In fact, we provide care to almost half of Louisiana's citizens, and serve in Mississippi's largest metropolitan area. Because of our size and the partnerships we have with other local organizations, we are able to pool our resources and share cost and service efficiencies and learn from each other, thereby accelerating our ability to improve care and solve challenges.
Since our founding in Monroe, Louisiana in 1911, we have been blessed by the guidance of the Franciscan Sisters. Through their guidance and steadfast example, we have committed to assure that we perpetuate their healing ministry for another hundred years. It is a noble purpose we strive to fulfill every day.
Headquartered in Baton Rouge, Louisiana, we serve patients across Louisiana and Mississippi through a network of hospitals, clinics, physicians, elderly housing and integrated information system. Our health system has partnered with the State of Louisiana as it transforms its healthcare delivery system. The partnership includes inpatient acute care and primary care delivery in Baton Rouge and Bogalusa.
Following in the footsteps of our founders, the Franciscan Missionaries of Our Lady, our team members and physicians are called to provide high quality care and compassion to all people, especially those most in need.
As we look to the future of our healthcare ministry, we chart our course by "going where we are called."
Monroe LA United States