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  • 2 months ago

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Position: Director of Media Research (Cox Media)Location: Winter GardensThe Director of Research is responsible for developing and implementing Cox Media's research strategy in all facets of driving national and local sales to ensure the company's success in an ever-changing advertising environment. This position serves as the company's resident expert in all elements of advertising research, i...ncluding understanding and communicating marketplace, client, digital media metrics, and product metrics to influence recommendations and business decisions.This position is responsible for viewership and performance analytics for the company's suite of products (core and digital media), tailored to a tiered services and multi-channel environment.This role leads the centralized Cox Media research team as they analyze secondary B2B market research, identify trends, pain points, and unmet needs, analyze customer and non-customer data, history, and trends vs. the competition to formulate strategic insights. It works collaboratively with regional marketing lead roles with a continued focus on meeting the market's needs in response to business opportunities. It regularly collaborates with all members of the marketing team to ensure the research agenda delivered is in alignment with local market needs.In addition, it builds and maintains relationships with Regional VPs, DOS, DSMs, other in-market sales leadership as well as other corporate teams (i.e., Operations, Product) to ensure a strong feedback loop to priorities and deliverables.This role reports findings and offers counsel and recommendations to Senior leadership and shared services (including Operations, Marketing, Product Management, etc.) to drive decision-making and/or influence business strategies. Provides expert guidance on data gathering strategies and methodologies and the selection of appropriate analytical tools, techniques, and vendors.Primary Responsibilities andEssential Functions:• Develop and deliver standardized, research-based sales & education presentations effectively explaining the benefits of advertising on cable television and through digital media solutions, and other company-wide stories to external advertising agencies & clients as needed. These presentations will be enterprise-focused and can be used in national sales efforts and/or delivered to local markets in template form that can be turn-key customized by local research & sales teams.• Help complete market analyses on all of our markets to drive strategy & tactic creation and deployment for all products and channels, with a strong focus on national sales efforts.• Frequently assess goals of the company, and consult on appropriate strategy and respond with analysis, programs, presentations and/or tools to address needs using quantitative (Nielsen), qualitative (Scarborough) and other research/sales data (Vivvix, SQAD, and more).• Identifies and deploys best practices in research strategy, driving improvements in how research is used for company business analysis and client-facing custom solutions for maximum sales growth.• Develop successful strategic positioning pieces using scientific metrics to drive incremental sales nationally and locally, for all products (core and digital media).• Provide support as the "research expert" to the company's senior team and other corporate departments or company committees with new project development, statistical and other needed analyses and/or any other related efforts that may arise within Cox Media, Cox Communications, or the industries in which we are a part.• Shows strong initiative to invent, develop and implement own ideas and ones suggested by others that are directly applicable to Cox Media's company-wide goals. Taking ideas from start to completion on own, leading a committee or being a committee member. Must be able to identify good ideas that make sense for the direction of the business.• Develops and manages an operating plan and expense budget for all related research needs (with vendors and direct expenses). Responsible for managing or coordinating expenses within the specific research (corporate and field) budgets. This includes being the business owner for all research-related vendors including…
National City CA United States

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