- eCommerce Director Lancaster
- Lancaster Archery Supply in Lancaster, PA, United States
- jobs
- 1 month ago
jobs description
Are you looking for a dynamic and rewarding career with a well-established company? Lancaster Archery Supply was established in 1983 and has sustained growth year over year. Our team comes together every day to meet the needs of our customers and each employee is valued as a member of our archery family. We work hard to provide good benefits and a positive work environment. We look forward to your interest in joining our team.
The eCommerce Director oversees and drives our online sales strategy. They are responsible for managing all aspects of our eCommerce operations, from website management and product listings, customer experience and brand awareness. They work closely with cross-functional teams to optimize the online customer journey, maximize conversions, and increase revenue.
Primary Duties And Responsibilities
• eCommerce Strategy and Execution
• Develop and implement the eCommerce strategy to achieve revenue and growth targets.
• Identify and evaluate new opportunities for online sales growth, including new sales channels, product lines, and customer engagement strategies.
• Consistently review platform, apps and third party systems to ensure they continue to meet evolving needs and customer experience expectations.
• Website and Platform Management
• Oversee the day-to-day operations of the eCommerce website, ensuring optimal performance, functionality, and user experience.
• Oversee management of product listings, pricing, and inventory to ensure accurate and timely availability of products.
• Coordinate with web developers, designers, and content teams to maintain a cohesive brand look and feel and ensure mobile-friendly designs.
• Oversee management of all third party partners, collaborating to ensure the goals of the company are clear in the planning process, reviewing annual contracts and constantly evaluating partner relationships.
• Digital Marketing and Conversion Optimization
• Collaborate with the marketing team to drive traffic through SEO, SEM, email marketing, social media, and affiliate programs.
• Monitor and analyze website performance metrics (conversion rate, average order value, site performance, etc.) and optimize site content, design, and functionality accordingly.
• Collaborate with the marketing team to execute promotional campaigns and seasonal sales to drive engagement and revenue.
• Customer Experience and Support
• Work with customer service teams to ensure a seamless, positive experience for customers, from product browsing to post-purchase.
• Manage customer feedback and resolve issues to improve satisfaction and retention.
• Data Analysis and Reporting
• Analyze sales, traffic, and other key performance indicators (KPIs) to identify trends and optimize strategies.
• Prepare and present regular performance reports, including insights on sales, customer behavior, and marketing effectiveness.
• Team Leadership:
• Supervise, mentor, and train eCommerce team members.
• Conduct bi-weekly meetings with direct reports to encourage and foster personal growth.
• Foster a collaborative and innovative environment, encouraging team input and creativity.
• Identify key strengths in each team member and where they can be utilized to improve team dynamics and creative productivity.
Qualifications
• Education: Bachelor’s degree in Business, Marketing, eCommerce, or other related experience.
• Experience: 3-5 years of experience in eCommerce management, digital marketing, or a related role.
• Technical Skills:
• Proficiency with eCommerce platforms (e.g., Shopify, Magento, WooCommerce).
• Familiarity with digital marketing tools (Google Analytics, Google Ads, social media platforms) and basic knowledge of SEO principles.
• Experience with CRM software and marketing automation tools is an advantage.
• Analytical Skills: Strong data analysis skills with experience in using tools like Excel, Google Analytics, and BI tools.
Skills And Abilities
• Strategic Thinking: Ability to develop and implement strategic plans to grow online revenue and improve customer experience.
• Communication: Strong verbal and written communication skills to collaborate effectively with cross-functional teams and present findings.
• Project Management: Excellent organizational and project management skills to balance multiple priorities and deadlines. Experience in project management software such as Asana is a plus.
• Customer Focus: A keen understanding of customer needs and a drive to enhance the online shopping experience.
• Adaptability: Ability to quickly adapt to changes in the eCommerce landscape and pivot strategies as needed.
Benefits
• Medical
• Dental
• Vision
• 401K
• Paid Vacation
• Paid Sick
• Paid Holidays
• Life Insurance
• Short Term & Long Term Disability Insurance
• Employee Discount
Lancaster PA United States