jobs description

Job Opportunity: Student Universe Marketing Director

Job no: 523840
Brand: Marketing
Work type: Full time
Location: Massachusetts
Categories: Leisure Travel & Retail

Flight Centre Travel Group (FCTG) is one of the world’s largest travel retailers and corporate travel managers. The company, headquartered in Brisbane, Australia, has company-owned leisure and corporate travel businesses in 23 countries. Our purpose is to “open up the world for those who want to see.” Every day, we give people the opportunity to experience something amazing – travel!

About The Opportunity

As the Student Universe Marketing Director, you will be responsible for developing and executing marketing strategies that drive sales and increase brand awareness within our student and youth demographic. You will work closely with senior leadership and cross-functional teams to create compelling campaigns, optimize product listings, and analyze customer behavior to inform marketing decisions.

Key Responsibilities

• Develop and implement e-commerce marketing strategies to increase sales and revenue.
• Manage and optimize e-commerce channels such as website, social media, influencers, email, and paid advertising.
• Analyze market trends, customer behavior, and competitor activities to make data-driven decisions.
• Create and execute targeted campaigns that resonate with the target audience and drive engagement.
• Collaborate with cross-functional teams to align marketing efforts with business goals.
• Track and report on key metrics to measure the effectiveness of marketing initiatives.
• Stay up-to-date with the latest e-commerce technology, tools, and trends.
• Manage budgets and allocate resources effectively to optimize marketing spend.
• Lead and mentor a team of marketing specialists to achieve departmental objectives.
• Ensure compliance with legal and ethical standards in all marketing activities.

Experience & Qualifications

• 5 years in e-commerce marketing
• Ability to manage large budgets effectively
• Proven success in SEO optimization
• Experience with email automation and A/B testing
• Analytical and data-driven mindset
• Excellent communication and collaboration abilities
• Knowledge of travel industry trends and best practices a plus
• Understanding of student and youth customer behavior a plus

Work Perks!

FCTG is renowned for having amazing perks and an even better culture. We offer great employee benefits and perks outside of the norm.

• Have fun: At the heart of everything we do is a desire to have fun.
• Reward & Recognition: Celebrate the success of yourself and others at our regular events.
• Use your smarts: Our people use their quick thinking and expertise to figure things out.
• Love for travel: We were founded by people who wanted to travel.
• Personal connections: We are a big business founded on personal relationships.
• Diversity, Equity & Inclusion: We are committed to fair practices and inclusive recruitment protocols.
• A career, not a job: We offer genuine opportunities for growth.
• Giving Back: We support charities through volunteering and fundraising.

Benefits Include:

• Paid Time Off
• Up to 15 Vacation Days accrued per year
• 5 Sick Days accrued per year
• 3 Personal Days
• 8 Recognized Holidays
• Health & Wellness Programs
• 401k program with partial match
• Tuition Reimbursement Program

If this sounds like the opportunity you have been waiting for then APPLY NOW.

We thank all candidates for their interest; however, only those selected to continue in the process will be contacted.

We are an affirmative action and equal opportunity employer committed to providing a barrier-free pathway throughout our recruitment process.

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Boston MA United States

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