- Digital Specialist Hong Kong
- Publicis Groupe Hong Kong in Hong Kong, , Hong Kong
- jobs
- 4 weeks ago
jobs description
Publicis Groupe:
Marketing in today’s world is fast evolving. Publicis Groupe leads the change by offering a one-stop solution, allowing our clients' access to the expertise that sits within our 13-agency network on a daily basis. This is an exciting time to join our agency where you can learn from the best from a broad range of disciplines: advertising, digital, CRM, shopper marketing, PR/events, and social, etc. to empower you to have an intelligent conversation with our clients. At the same time, you are given the opportunity to shine by offering something unique to the team.
• "Power of One" - Part of the 13-agency network under the fully integrated Publicis Groupe, bringing together the best talents from the group
• Excellent office environment - spacious, stylish office with an outdoor terrace for some fresh air
• Winner of Campaign Asia 2023 Agency of the Year Awards - Best Culture, Greater China
Roles and responsibilities
• Managing the daily workflow of digital campaigns, including proposal development, campaign activation and optimization, and reporting
• Developing programmatic activation strategies, including building audience strategies and sourcing relevant inventory opportunities
• Assuming campaign ownership accountability and QAing work of junior team members
• Overseeing the execution of operational tasks including campaign creative trafficking, budget management and billing
• Conducting regular and ad hoc analysis to identify opportunities to improve campaign performance
• Maintaining relationships with relevant media vendors to stay current on product updates, beta opportunities, and best practices implementation
• Understanding and communicating our value proposition effectively
• Contributing to the development of best practices for improving communication and collaboration within the team and the group
• Participating in regular internal session to share and learn new strategies for enhancing campaign performance
Requirements:
• Bachelor’s Degree with 1+ years of relevant industry experience
• Hands-on knowledge of programmatic buying, including DSPs, ad servers, data partnerships and verification vendors
• Other Search, Social, Ad Operations, Digital Analytics, Planning, client-side roles or e-commerce experience may also be considered for high qualified candidates
• Supervisory experience is an advantage
• Strong analytical thinking and great problem-solving skills
• Critical thinker who has strong strategic opinions on how to grow their client portfolios
• Capable to maintain a high level of productivity and work in a rapidly evolving environment
• Excellent team player who is comfortable working cross functionally
• Has a thirst for knowledge, constantly learning about latest technologies
Hong Kong Hong Kong