- PPC Specialist Tiruppur
- AppLogiQ in Tiruppur, Tamil Nadu, India
- jobs
- 4 weeks ago
jobs description
Key Responsibilities
• Develop, implement, and optimize paid search (PPC) campaigns across Google Ads, Bing Ads, and other relevant platforms.
• Monitor and analyze PPC campaigns to track performance and identify areas for improvement.
• Conduct keyword research to identify and target key audiences effectively.
• Create and manage ad copy, landing pages, and extensions to drive relevant traffic and conversions.
• Analyze performance data and produce insightful reports on KPIs such as CTR, CPC, CPA, and ROI.
• Perform A/B testing to continuously improve ad copy, landing pages, and campaign performance.
• Manage budgets for ad spend, ensuring efficient use of resources and achieving maximum ROI.
• Stay up-to-date with PPC trends, search engine updates, and best practices in paid advertising.
• Collaborate with cross-functional teams, including content, design, and SEO, to align strategies and achieve marketing goals.
• Recommend new strategies to increase traffic, leads, and sales, and adapt campaigns to evolving business needs.
Requirements
• 2-3 years of proven experience managing PPC campaigns, ideally in a digital marketing agency or in-house team.
• Hands-on experience with Google Ads, Bing Ads, and other PPC platforms.
• Strong understanding of Google Analytics, Google Tag Manager, and conversion tracking.
• Proficient in keyword research tools like Google Keyword Planner, SEMrush, or Ahrefs.
• Excellent knowledge of A/B testing and data-driven decision-making.
• Strong analytical skills with the ability to interpret performance data and draw actionable insights.
• Ability to manage multiple campaigns, meet deadlines, and work in a fast-paced environment.
• Strong communication and collaboration skills to work with internal teams and clients.
Nice to Have
• Experience with paid social media ads (Facebook, Instagram, LinkedIn).
• Knowledge of shopping ads, remarketing, and display advertising.
• Google Ads Certification or other relevant qualifications.
• Experience with conversion rate optimization (CRO) techniques.
Tiruppur Tamil Nadu India