Business Segment: Personal & Private Banking
To develop, lead and drive the strategy/direction of data-driven marketing practices for the Standard Bank Group, to unlock revenue and efficiency opportunities through effective digital marketing and analysis. To lead the Data-Driven Marketing Function that drives building digital and direct marketing, personalisation, performance marketing and digital media capabilities and manage all associated technologies.
Qualifications
Type of Qualification: Post Graduate Degree
Field of Study: Marketing or Quantitative Studies
Experience Required
8-10 years of effective management of a brand, ensuring the best public image of the organisation is seen. Experience in multiple industries and marketing in different African or other international countries would be advantageous.
More than 10 years: The role requires a seasoned, holistic entrepreneurial leader who is customer-focused with proven organisational capability and profound knowledge of the full dimensions of the Brand and Marketing field, gained from a track record of 10 years or more in functional leadership. This individual should be capable of influencing outstanding leaders and a large body of employees. Experience in digital analytics, data management, data architecture and enablement, leading technology change platforms is required.
Additional Information