Position Details
Position Information
Requisition Number
S3904P
Home Org Name
Engineering Administration
Division Name
Samuel Ginn Col of Engineering
Position Title
Digital Marketing Specialist
Job Class Code
OC53
Appointment Status
Full-time
Part-time FTE
Limited Term
No
Limited Term Length
Job Summary
The Communication & Marketing department within The Samuel Ginn
College of Engineering is seeking candidates for the position of
Digital Marketing Specialist .
This role will serve the college’s online recruitment efforts, as
well as serve to assist and enhance the entirety of the college’s
digital communication and marketing efforts including, but not
limited to, on campus undergraduate and graduate recruiting,
development solicitation, corporate relations, research
partnerships, underrepresented recruiting and much more.
The Digital Marketing Specialist ( DMS ) leads the development,
maintenance, and analysis of data sent through marketing channels
and third-party applications/add-ons for the college to support its
strategic communication and marketing goals. Works with academic
units and teams to support the CRM (Salesforce Marketing Cloud) and
coordinates strategy and optimization aligned with marketing
efforts designed to support faculty, staff, and student
recruitment, recognition, development, and engagement. Aids units
in the transition from traditional communication approaches and
protocols to Marketing Cloud and is responsible for building,
maintaining, and continually improving the use of the CRM platform
to support communication and engagement with diverse stakeholder
groups. Coordinates the development of creative strategies and
content and works closely with the Salesforce CRM team to ensure
platforms are well integrated, as those internal staff users of the
platform are trained for success.
Auburn University is more than just an institution; it’s
a vibrant community where real people come together to make a
difference. Our commitment to students, employees, communities,
and our world runs deep, and it’s reflected in every corner of our
campus and beyond.
Life-Changing Impact : At Auburn, our work changes lives.
Whether it’s groundbreaking research, innovative teaching,
administrative operations or community outreach, every effort
contributes to positive change. We’re not just clocking in; we’re
making a lasting difference in the lives of others.
How We Support You : Auburn cares for its greatest
assets—its employees. Generous benefits, educational opportunities,
and a supportive work environment make it a place where you can
thrive. From health insurance to retirement plans, we’ve got you
covered. Learn more about how we support employees by visiting
aub.ie/working-at-auburn.
Come and Stay : The median length of employment for an
Auburn employee is 10 years . That’s because Auburn invests
in its people. We’re not a revolving door; we’re a family. The
Auburn Family. We grow together, learn together, and build lasting
relationships.
Sweet Home Alabama: The Auburn/Opelika area exudes
small-town charm and warmth. With cozy traditions, excellent
schools, and vibrant downtowns, it’s a place where you’ll feel at
home. Plus, we’re centrally located in the Southeast with easy
access to Atlanta, Birmingham, and the Gulf of Mexico
beaches.
A Place for Everyone: We are committed to fostering an
environment where everyone feels valued and respected, and we
celebrate our unique perspectives, backgrounds, and experiences.
When you work at Auburn, you’re a part of a rich tapestry of
individuals who bring their authentic selves to the table to create
a welcoming and engaging university community.
Essential Functions
• CRM Marketing Integration: Provides overall platform support of
Marketing Cloud for the college and builds, maintains, and improves
Marketing Cloud user journeys following design and process
protocols. Works with CRM Salesforce Team to help facilitate the
development, delivery, training, and performance evaluation of
strategic communications and digital marketing to the college.
Supports Auburn’s CRM system development and implementation by
training and educating new users, providing input to technical
solutions, exploring and implementing features for efficiency, and
serving as a CRM campaigning expert. Efforts include building
campaigns and assessing strategic messaging for the college.
Provides coordination to develop creative strategies and content
and works closely with the Salesforce CRM team to ensure platforms
are well integrated, as those internal staff users of the platform
are trained for success.
• Marketing and Strategic Communication Coordination: Provides
coordination and creative support to strategic projects on behalf
of the college’s units, including overseeing current and future
digital marketing and communication efforts from initiation to
development, implementation, assessment, and modification
where
needed. Serves as the primary point of contact for developing key
marketing strategies and supporting the creation of associated
collateral, including marketing automation processes and campaign
management. ·
• Social Media: Manages and operates the college’s social media
accounts and paid marketing campaigns to align with the college’s
strategic communications and marketing objectives.
• Search Engine Optimization and Marketing: Enhance the college’s
visibility and reputation through search engine optimization and
marketing; enhance undergraduate, graduate and online enrollment to
align with the college’s strategic objectives. ·
• Performs other duties as assigned.
Minimum Qualifications
Minimum Qualifications
Education: Bachelor’s Degree – Degree in Communication,
Marketing, Data Management, or related field.
Experience: Five years experience in marketing and
communications services.
Substitutions: Indicated education and experience is required;
no substitutions allowed.
Minimum Skills, License, and Certifications
Minimum Skills and Abilities
Knowledge of Salesforce Marketing Cloud and email marketing best
practices are required. Understanding design processes and
resources and creating and refining strategic communications and
marketing efforts processes to integrate digital solutions
efficiently and effectively. Strong interpersonal skills, project
management skills, writing and editing for various media (including
digital, media, social), skills developing content for digital
platforms, integrated marketing, communication skills, and skills
developing assessment tools. Experience with Google AdWords,
Facebook, X, LinkedIn and Instagram marketing is required.
Minimum Technology Skills
Working knowledge of SQL, AmpScript, JSON and Java script are
highly preferred, but not required.
Minimum License and Certifications
Desired Qualifications
Desired Qualifications
Salesforce Marketing Cloud Administrator Certification is
desired.
Posting Detail Information
Salary Range
$54,800 - $93,200
Job Category
Communications/Public Relations/Marketing
Working Hours if Non-Traditional
City position is located in:
Auburn
State position is located:
AL
List any hazardous conditions or physical demands required by
this position
Posting Date
08/28/2024
Closing Date
EEO Statement
AUBURN UNIVERSITY IS AN AFFIRMATIVE ACTION / EQUAL OPPORTUNITY
EMPLOYER . It is our policy to provide equal employment and
education opportunities for all individuals without regard to race,
color, national origin, religion, sex, sexual orientation, gender
identity, gender expression, pregnancy, age, disability, protected
veteran status, genetic information, or any other classification
protected by applicable law. The Office of Affirmative Action/Equal
Employment Opportunity (AA/ EEO ) strives to ensure an inclusive
and equitable working, living, and learning environment for members
of the Auburn University community. Please visit their website to
learn more.
Special Instructions to Applicants
Please provide three (3) professional references
Quick Link for Internal Postings
https://www.auemployment.com/postings/47976
Documents Needed to Apply
Required Documents
• Resume
• Cover Letter
Optional DocumentsSupplemental Questions
Required fields are indicated with an asterisk (*).
• * Please select how you first became aware of this opportunity.
Your response helps us determine how we can more effectively reach
our candidates.
• LinkedIn
• AcademicKeys
• The Chronicle of Higher Education
• DiversityJobs
• HigherEdJobs
• HERC (Higher Education Recruitment Consortium)
• Indeed
• RecruitMilitary
• The Tuskegee News
• Professional organization or journal
• Veterans Assistance Services
• Disability Assistance Services
• State Employment Service
• Social Media
• AU Job Bulletin
• Notified by an Auburn employee
• College or university Career Services
• I went to the AU Employment Website directly
(www.auemployment.com)
• Other
• * Please select the answer that best describes your current
employment relationship with Auburn University:
• Current full-time Auburn or AUM employee within probationary
period
• Current full-time Auburn or AUM employee outside of
probationary period
• Current part-time Auburn or AUM employee
• Not an Auburn or AUM employee
• * Do you have a Bachelor's Degree or higher in Communication,
Marketing, Data Management, or a related field with 5 years of
experience in marketing and communications services?
• Yes
• No
Auburn AL United States