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  • 3 weeks ago

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Job Description:

As a Digital Marketing Executive at Digital Gurukul, you will play a crucial role in managing and executing our digital marketing strategies to grow our brand presence, engage potential clients and students, and drive business results. You will be working on various facets of digital marketing, including but not limited to SEO, social media management, email campaigns, paid ads, and content marketing.

Key Responsibilities:
• Develop and Implement Digital Marketing Strategies: Create, manage, and execute integrated digital marketing campaigns across multiple channels (SEO, SEM, social media, Email/Whatsapp marketing, etc.) to increase brand awareness and generate leads.
• Search Engine Optimization (SEO): Conduct keyword research, optimize website content, and track website analytics to improve organic rankings and drive traffic (Specialised Local SEO)
• Social Media Management: Manage and curate content for social media channels (Facebook, Instagram, LinkedIn, Twitter, Spotify) to build a strong online presence and engage the community. Monitor and report on performance metrics.
• Paid Advertising: Plan, execute, and optimize paid advertising campaigns (Google Ads, Facebook Ads, Instagram Ads) to reach target audiences effectively and achieve maximum ROI.
• Content Creation: Produce high-quality, engaging content, including blog posts, articles, infographics, and videos.
• Email/Whatsapp Marketing: Design and execute Email/Whatsapp marketing campaigns that nurture leads and drive conversions. Monitor email performance and make necessary adjustments.
• Market Research and Trend Analysis: Stay updated with the latest trends in digital marketing ie. AI Tools, emerging technologies, and competitors’ activities. Apply insights to enhance campaign performance.
• Analytics and Reporting: Track and measure campaign performance using tools like Google Analytics, Facebook Insights, and SEMrush. Provide data-driven recommendations for improvements.
• Lead Generation & Conversion: Work closely with the sales team to develop strategies for lead generation and manage the sales funnel effectively.
• Students/Parents/Teachers/Counsellor Management: Liaise with stakeholders to understand their requirements. Maintain good relationships to ensure repeat business.

Qualifications:
• Education:
• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• A Digital Marketing certification is a plus.
• Experience:
• 1-3 years of hands-on experience in digital marketing.
• Proven track record of running successful digital campaigns.
• Experience with tools like Google Ads, Facebook Business Manager, Google Analytics, SEMrush, and other marketing platforms.
• Technical Skills:
• Strong understanding of SEO, SEM, social media platforms, email marketing, and content marketing.
• Proficiency in Google Analytics, Google Ads, Facebook Ads Manager, and WordPress.
• Basic graphic design skills (Canva, Photoshop) are an added advantage.
• Familiarity with CRM systems is a plus.
• Soft Skills:
• Strong written and verbal communication skills.
• Ability to work independently and as part of a team.
• Excellent time-management skills with the ability to handle multiple projects simultaneously.
• Analytical mindset with a passion for data-driven decision-making.

Perks and Benefits:
• Competitive salary and performance bonuses.
• Opportunity to work in a creative and dynamic environment.
• Continuous learning and professional development opportunities.
• Access to the latest digital marketing tools and technology.
• Collaborative and supportive work culture.
• Career advancement opportunities in a fast-growing company.

How to Apply:

Interested candidates are invited to submit their updated resume and why they are a good fit for this role.

or Whatsapp: +91 9004675883

About Digital Gurukul:

Digital Gurukul was founded with a mission to provide high-quality, industry-relevant education in digital marketing Education , blending theoretical knowledge with practical hands-on experience. Since its inception in 2014, Digital Gurukul has grown into a leading institution in the digital marketing education space, training over 55,850+ students from across India and beyond. Our students come from diverse backgrounds, including college graduates, working professionals, and entrepreneurs, all seeking to upskill themselves in the digital marketing domain.

Over the years, Digital Gurukul has garnered extensive recognition in the media, having been featured in more than 150+ prominent news platforms such as The Times of India, Forbes India, Business Standard, and India Today, solidifying its position as a thought leader in digital education. Through our comprehensive training programs, we have impacted the careers of over 22875+ individuals, helping them secure jobs in top companies, launch their own digital marketing agencies, or scale their existing businesses.

Our excellence has been acknowledged through 15+ prestigious awards, including the title of “Asia’s Best Digital Marketing Institute” by Indian Education Awards and recognition from organizations like Entrepreneur India and Global Indian Business Awards.

With a robust presence in the market for 10 years, Digital Gurukul continues to lead the way in innovative digital marketing education. We take pride in offering programs that not only focus on core digital skills but also provide students with real-world projects, industry certifications, and a pathway to internships and placements. We are constantly evolving to stay ahead of industry trends, ensuring that our students are well-prepared for the fast-paced digital world.

Join us and be a part of the future of digital marketing at Digital Gurukul!
Mira Bhayandar Maharashtra India

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