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  • 5 days ago

jobs description


This is mostly a work from home job, but we do require visiting the stores a minimum of twice a month for updated content.Must be able to visit stores on James Island, Johns Island, and Summerville twice a month to take photos of the pawties/events for marketing purposes...

Marketing Specialist

The goal is to gradually achieve superior customer engagement and awareness of the Dog Tired brand.

This job will be part time. Visits on site will be required to know and understand the business. This is an Independent Contractor Position, so no benefits will be provided.

$1200/month for an estimated 10-20 hours a week.

Job Requirements

Knowledge of Facebook, Instagram, Google, Constant Contact, etc. and other as assigned. Marketing specialists should have a solid understanding of how each social media channel works and how to optimize content so that it is engaging on those channels. You are responsible for joining relevant conversations on behalf of Dog Tired “soft selling” our services by providing support to current and prospective customers.
• Create of 1-2 newsletters a month on the Constant Contact Platform
• Basic Website knowledge a plus, but not required for updating monthly specials content
• Creative with fresh content, ideas, and specials
• We want you to lead us with what we need to do
• Must be able to provide 48 hour turnaround sometimes when necessary, but most is pre-planned the month ahead.
• Order and create marketing supplies from various vendors as necessary.
• Graphic Design experience with Canva or Adobe Illustrator is required for soft ads, flyers, brochures, post cards, business cards, and other items assigned.
• Preferred to sometimes attend events for us: Attend pet friendly or networking events (sometimes evenings and weekends)

Job Expectations/Duties:
• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
• Knows how to Boost posts/ads on Facebook and Instagram
• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
• Set up and optimize company pages within each platform to increase the visibility of each of entities’ social content.
• Create event calendars on Facebook and our website.
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.
• Collaborate with other departments to manage reputation, identify key players and coordinate actions/messaging/content/promotions.
• Review and update content, seasonal and monthly updates through Word Press - just typing it into the website (we have a website company already)
• Ability to create marketing production for items such as promotional flyers and business cards for print, creating Facebook Banners and thumbnails, and edits to existing marketing and promotional brochures, flyers, etc. Experience with CANVA, ADOBE ILLUSTRATOR or some sort of professional marketing software. * We have our own Canva account for your use.
• Monitor all reviews and questions on customer sites such as Google, Facebook, and Yelp. Regularly work with the management team and owner to script and ensure responses are timely and personalized.
• Maintains all customer information in an email marketing system and shared drive.
• Craft engaging collateral and emails to engage community partners in marketing program participation.
• Use email marketing using programs, such as Constant Contact and others.
• High-touch, super-friendly customer service via email and phone.
• Manage marketing programs from start to finish including: overseeing timelines, budgets, creative development, shipping, and print logistics.
• Grow client relationships and client lists.
• Assists in sales support/research.
• BS/BA Degree in Marketing, Communications, Business, Journalism or related field.
• Proven working experience in social media marketing or as a digital media specialist and newsletters.
• Excellent consulting, writing, editing (photo/video/text), presentation and communication skills.
• Demonstrable social networking experience and social analytics tools knowledge.
• Basic knowledge of web design & web development/editing.
• Knowledge of online marketing and good understanding of major marketing channels.
• Positive attitude, detail and customer oriented with good multitasking and organizational ability.
• Excellent computer skills inclusive of Microsoft Office, Adobe, Publisher and digital data programs.
• Detail-oriented and deadline focused with an intense attention to detail both in project-based requirements as well as digital shelf content.
• Demonstrated integrity and a creative approach to challenges.
• Ability to operate independently given direction, and bring ideas and solutions to issues raised.
• Strong project planning, tracking and organizing skills.
• Great communication skills with owners and managers.
• Demonstrated ability to coordinate and deliver multiple activities and assignments simultaneously.
• Able to effectively manage relationships, both internally and externally.
• Displays a dependable, strong work ethic.
• Able to work in a fast-paced, professional office environment and also from home.

Job Types: Part-time, Contract

Pay: Up to $1,200.00 per month

Expected hours: 5 – 8 per week

• Referral program

• Monday to Friday

Application Question(s):
• Willing to visit stores monthly in James Island, Johns Island, Summerville for photos for content?

• Associate (Preferred)

• Marketing: 2 years (Preferred)

Work Location: Hybrid remote in Johns Island, SC 29455
Johns Island SC United States


Apply - Digital Marketing Specialist Johns Island