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  • 1 week ago

jobs description

Company Overview

DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

For more information, please visit... www.didiglobal.com/news

#LI-Hybrid

Team Overview

We are seeking a dynamic and experienced Media Regional Leader to oversee multi-brand media operations across up to 9 markets in Latin America (LATAM). This role requires a strategic visionary with financial acumen, exceptional leadership skills, and a data-driven approach to media planning and execution. The ideal candidate will have proven expertise in managing large media agencies, driving efficiencies, and ensuring excellence in media execution. They must also excel in stakeholder management, coordinating, and negotiating with frontline leaders across different markets. Additionally, the candidate should bring a forward-looking, innovative approach to media and content strategy.
• Role Responsibilities

Key Responsibilities:

Strategic Leadership & Market Oversight:
• Develop and implement media strategies for multiple LATAM markets.
• Oversee media activities across up to 9 markets, tailoring strategies to local opportunities and challenges.
• Lead the regional media team, ensuring clear communication of goals, objectives, and expectations.

Financial & Agency Management:
• Manage media budgets, ensuring optimal allocation and ROI.
• Monitor and report on financial performance, identifying areas for cost efficiencies and improvements.
• Collaborate with and manage a major media agency, negotiating contracts and ensuring high performance.

Efficiency & Data-Driven Decision Making:
• Implement process improvements for efficient media planning.
• Use data analytics to inform strategies and continuously assess media performance.

Stakeholder Coordination & Innovation:
• Build strong relationships with stakeholders and facilitate alignment between teams ensuring cohesive media strategies.
• Propose innovative media initiatives, staying updated on industry trends to enhance brand engagement.
• Bring a forward-looking, innovative approach to media and content strategy.

Negotiation and Coordination:
• Coordinate with internal and external stakeholders to ensure smooth execution of media campaigns
• Lead negotiations with media vendors and partners to secure favorable terms and conditions.
• Role Qualifications
• * Bachelor's degree in Marketing, Business, Communications, or a related field
• Minimum of 10 years of experience in media planning and buying, with a focus on multi-market operations.
• Proven track record in managing large media budgets and leading media agencies.
• Strong analytical skills and experience with data-driven decision making.
• Exceptional leadership and people management skills.
• Excellent negotiation, coordination, and communication skills.
• Fluency in Spanish and English.

Preferred Experience:
• Experience in the LATAM media landscape and an understanding of regional market dynamics.
• Background in working with multiple brands simultaneously.
• Demonstrated experience in driving innovation in media and content strategies.

EEO Statement
• We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
• We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
• We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
• We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
• We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
• We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

We are committed to building inclusive and diverse teams.

At DiDi, we believe that our differences are our biggest source of strength. That‘s why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.

Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.

I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on https://careers.didiglobal.com/terms
Mexico City Mexico (+1 other)

salary-criteria

Apply - Regional Media Head Mexico City