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  • 1 week ago

jobs description

For our client in Sweden we are currently looking for a Digital Optimization Specialist. This role involves supporting product teams and markets in testing and experimentation culture.

• Actively optimize digital channels with the customer experience map
• Analyze and review digital touchpoints to identify opportunities and define, execute, and follow up on test plans in collaboration with UX specialists, developers, and product owners.
• Support other digital functions in defining hypotheses and implementing A/B and multivariate tests.
• Gain insights from quantitative and qualitative tests by working with UX specialists, data analysts, and web analysts.
• Collaborate closely with data and analytics teams to follow up on tests and improve the way of working, setting the right KPIs during early stages of optimization and testing initiatives.
• Share insights with key stakeholders on how to improve conversion and customer experience, contributing to prioritization... and decision-making processes.

• Minimum of 4+ years of diverse experience in conversion rate optimization.
• Demonstrable experience in formulating hypotheses and tests.
• Experience working in a digital agency, digital department, or eCommerce team.
• Proven ability to effectively organize, prioritize, and manage multiple demanding tasks and initiatives simultaneously.
• Strong conceptual and logical abilities; proven ability to think creatively, strategically, and tactically.
• Ability to train and coach others in the basics of conversion rate optimization tactics and ways of working.
• Strong communication skills with both business and technical stakeholders.
• Excellent written and spoken English skills.
• Deep knowledge of tools such as Optimizely (or similar A/B testing tools) and data analytics tools like GA and Contentsquare.

Project information:
• Duration: 1 year
• Working style: Hybrid
• Work location: Malmo
Malmö Sweden


Apply - Digital Optimization Specialist (freelance) Malmö