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  • 1 month ago

jobs description

Kick-start your career in the online gaming world and experience the very latest in technology and innovation.

The Department

In our industry, regional authenticity remains crucial. The New Zealand Market Development Team ensures this authenticity by focusing on market growth and adherence to safe iGaming practices in New Zealand. As part of this team, the Social Media Manager serves as a Subject Matter Expert for the local market, driving engagement and expansion through strategic social media initiatives.

Purpose Of The Role

Reporting to the New Zealand Country Manager, this role involves collaborating with various teams to develop and implement effective social media strategies tailored to the local market. The Social Media Manager is responsible for maintaining an up-to-date understanding of regulatory requirements and driving growth through engaging content.

Strategy

Duties include but not limited to:
• Develop and implement a comprehensive social media and community... management strategy for JackpotCity Casino.
• Plan and schedule daily posts across Instagram and Facebook to maintain consistent engagement.
• Prepare and present a detailed 1-year engagement and growth plan, segmented into quarterly goals and metrics.
• Continuously review the strategy to identify opportunities for enhancement and streamline processes.

Growth
• Increase follower base and engagement rates within specified timeframes.
• Utilise Facebook Groups for retention and player engagement.
• Foster friend referrals through social media channels.
• Expand Messenger subscriber base via Manychat for enhanced communication.

Design & Brand Voice
• Design, plan, and schedule daily posts and stories across Instagram and Facebook.
• Create captivating, engaging and sharable multimedia content.
• Ensure a consistent brand voice aligned with JackpotCity Casino's branding and objectives.

Community Management
• Monitor and actively engage with followers, promptly responding to messages, directing inquiries to the Help Centre on the website.
• Manage and oversee Messenger chat flows and funnels to ensure timely and effective communication with our audience.

Reporting
• Analyse and report on social media metrics to assess performance and adjust strategies as needed.
• Generate new reports as required to provide comprehensive insights.
• Ensure accuracy and consistency in reporting across all platforms.
• Establish efficient internal reporting processes to facilitate seamless information flow.
• Monitor the effectiveness of player lifecycle interventions and promotions.

Stakeholder Relationships And Communication
• Keep stakeholders abreast of customer feedback, trends, and opportunities.
• Cultivate strong working relationships with cross-functional teams.
• Lead collaborative efforts to align methodologies and processes.
• Provide valuable insights to enhance strategy, delivery, and execution in focus markets.

Essential Criteria
• 3-5 years of experience in Social Media Management or Digital Marketing.
• Excellent written and verbal communication skills.
• Thorough understanding of the online landscape and social media sphere.
• Strong awareness of social media trends, viral moments, and memes.
• In-depth knowledge of social media algorithms.
• Ability to create engaging and shareable content.
• Proficiency in social media analytics and reporting.
• Aesthetic sensibility for designing content that resonates with target audiences, proficient in Canva, Illustrator, Photoshop, and/or similar software.
• Demonstrated ability to plan strategically and execute tactically.
• Capacity to work independently and report to the Country Manager.
• Previous experience in brand building and community engagement.

Desirable Criteria
• Relevant tertiary qualification
• Skilled in Manychat, adept at crafting chat flows and executing campaigns.
• Understanding of the iGaming industry is preferred but not a requirement.
• Proven experience with data and analytics, including proficiency in Excel and other analytical tools.
• Experience in sponsorship marketing or partnerships within the digital space.
• Familiarity with content management systems (CMS) or customer relationship management (CRM) software.
• Experience in crisis management and handling sensitive situations on social media.
• Track record of driving significant increases in follower engagement and brand visibility.

Person Specifications
• Problem Solving
• Attention to Detail
• Innovation
• Collaboration
• Adaptability
• Strategic Vision
• Analytical Thinking
• Creativity
• Initiative
• Please note we will apply relevance to our Talent Management and Talent Development Programme as part of our recruitment process.
• Shortlisted candidates may need to complete an assessment.

This position requires trust and honesty it has access to customers financial details - therefore a credit and criminal record check will be conducted. The qualifications identified herein are an inherent job requirement; therefore, a qualification verification check will be done. By applying for this role, and supplying the necessary details, you hereby grant us permission to apply for these checks. This will be done in a confidential manner, and solely for the purposes of verification.

Should you not hear from us within 2 weeks, please deem your application as unsuccessful.

The perfect place to work, play and grow
Wellington New Zealand

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Apply - Social Media Manager– New Zealand Wellington