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jobs description

Job description

About Zing

Zing is a brand new fintech built to make international money worry-free for anyone who sends, spends, or converts international currencies. Zing has been developed within the HSBC Group to work for anyone, even if they don’t have a HSBC account. Zing is a separate brand and product so we can be an agile fintech whilst getting the benefits of having one of the world’s biggest international banks as a parent.

Zing has recently launched in the UK and has ambitious plans to scale both within the UK and internationally at pace. For more details about Zing, please visit https://www.zing.me/.

As a Brand Marketing Manager, you will play a critical role in shaping and managing our brand identity across various channels and markets. You will be responsible for developing and implementing comprehensive brand strategies that enhance brand awareness across paid, owned, and earned channels including social media, search, and PR, to drive customer engagement and... support business objectives. Your expertise in managing a brand and tactical omnichannel campaigns will be crucial in establishing our fintech brand as a leader in the industry.

If you’re looking for a career that will help you stand out, join Zing by HSBC and fulfil your potential. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, Zing by HSBC offers opportunities, support and rewards that will take you further.

Your responsibilities will include:
• Develop and execute a clear and compelling brand strategy aligned with our company's vision and goals.
• Define and communicate our brand positioning, messaging, and value proposition to target audiences.
• Conduct market research and analysis to identify emerging trends, customer insights, and competitive landscape to inform brand strategies.
• Develop and manage integrated marketing campaigns across multiple channels, including digital, social media, print, and events to grow brand awareness and consideration.
• Track and analyse key brand performance metrics, including brand awareness, sentiment, and customer perception.
• Conduct regular market research and competitor analysis to identify opportunities for brand differentiation and improvement.
• Provide reports and recommendations to senior management on brand performance and potential areas for growth.


The ideal candidate for this role will have:
• Proven experience in brand marketing management, preferably in the fintech or financial services industry.
• Strong understanding of omnichannel brand campaigns and demonstrated experience in developing and executing successful campaigns.
• Proficient in social media management and experienced in leveraging social media platforms for brand building and customer engagement is desirable.
• Experience in SEO would be beneficial.
• Excellent written and verbal communication skills with the ability to create compelling brand messaging.
• Strong project management skills with the ability to manage multiple projects and meet deadlines.

You’ll achieve more when you join HSBC.

Being open to different points of view is important for our business and the communities we serve. At HSBC, we’re dedicated to creating diverse and inclusive workplaces. Our recruitment processes are accessible to everyone - no matter their gender, ethnicity, disability, religion, sexual orientation, or age.

We take pride in being part of the Disability Confident Scheme. This helps make sure you can be interviewed fairly if you have a disability, long term health condition, or are neurodiverse.

If you’d like to apply for one of our roles and need adjustments made, please get in touch with our Recruitment Helpdesk:

Email: hsbc.recruitment@hsbc.com

Telephone: +44 207 832 8500
London UK


Apply - Brand Marketing Manager - ZING London