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  • 1 month ago

jobs description

• Executive Digital and Social Media Marketing will focus on implementing, strategizing and planning optimized digital marketing campaigns across all SM platforms, including web, email, and SEO/SEM, creating new business and fresh demand generation.
• Maintain and enhance AVPR social media presence across a variety of digital platforms.
• Increase awareness of the AVPR corporate image through a robust industry network by effectively creating and executing communication and media-related strategies.


Digital Marketing Strategy & Execution:
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
• Develop and implement optimized digital marketing campaigns across all social media platforms, web, and email.

Social Media Management:
• Maintain and enhance the company’s social media presence across various digital platforms.
• Design, build, and maintain our social media presence to increase... awareness of the corporate image.

Performance Analysis & Reporting:
• Measure and report the performance of all digital marketing campaigns, assessing against goals (ROI and KPIs).
• Identify trends and insights to optimize spend and performance based on these insights.

Creative Development:
• Develop creative concepts, content, themes, storyboards, articles/press releases, and other creative elements as demanded by the project.

Innovative Strategies:
• Brainstorm new and creative growth strategies.
• Plan, execute, and measure experiments and conversion tests.

Collaboration & Coordination:
• Collaborate with agencies and other vendor partners.
• Schedule and lead weekly progress review meetings with marketing and production teams, maintaining minutes and submitting weekly progress reports.

Documentation & Evaluation:
• Prepare all necessary documentation such as checklists, action plans, logistics, and production schedules for digital/social media projects.
• Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate
Colombo Sri Lanka


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