• Digital Marketing & Customer Engagement Specialist Singapore
  • Teva Pharmaceuticals in Singapore, , Singapore
  • jobs
  • 1 week ago

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Digital Marketing & Customer Engagement Specialist

Date: Jun 3, 2024

Singapore, Singapore, 079912

Company: Teva Pharmaceuticals

Job Id: 55887

Who we are

Together, we’re on a mission to make good health more affordable and accessible, to help millions around the world enjoy healthier lives. It’s a mission that bonds our people across nearly 60 countries and a rich, diverse variety of nationalities and backgrounds. Working here means working with the world’s leading manufacturer of generic medicines, and the proud producer of many of the products on the World Health Organization’s Essential Medicines List. Today, at least 200 million people around the world take one of our medicines every single day. An amazing number, but we’re always looking for new ways to continue making a difference, and new people to make a difference with.

The opportunity

We are seeking a dynamic hands-on Digital Marketing & Customer Engagement Specialist to join our team at Teva... In this individual contributor role, you will develop and execute digital business strategies to achieve our long-term goal of automated, targeted, and integrated multi-channel customer journeys for all Teva products

How you’ll spend your day
• Strategic Planning: Develop and ensure the strategic Multi-Channel Marketing (MCM) plan aligns with brand objectives.
• Consent Capture: Lead initiatives to capture consents and build a proprietary database of Healthcare Professional (HCP) emails and consents.
• Customer Engagement: Collaborate with the sales team to create meaningful customer engagement journeys, adding value to HCPs and demonstrating Teva’s leadership.
• Promotional Activities: Partner with agencies to design and execute high-quality promotional multi-channel touchpoints (e.g., eDetail-aids, electronic event management).
• Website Management: Oversee the management and optimization of Teva websites.
• Performance Tracking: Develop metrics and dashboards to track performance and implement Close Loop Marketing (CLM).
• Change Management: Lead change management activities to engage all commercial and support teams around the digital strategy.
• Budget Management: Define and manage the annual budget for digital activities, integrating all initiatives into a cohesive customer engagement strategy.
• Digital P&L: Grow and measure Teva’s share of online business, managing it as a ‘digital P&L’ within the overall P&L.
• Ecommerce Optimization: Improve the online ordering experience and effectiveness through ecommerce enhancements.
• Data-Driven Decisions: Utilize data and advanced analytics to drive pricing decisions (Trading Portal) and enhance customer experience (Product Recommender).
• User Experience: Provide expertise in user experience to influence customer engagement and buying behavior across channels.
• Cross-Functional Collaboration: Work closely with key stakeholders (commercial, portfolio, IT, legal, medical) to input into annual plans and report progress to leadership.
• Influencer Engagement: Identify and engage a network of influencers (KOLs, patient advocacy groups, professional medical associations) to support Teva activities.
• Joint Initiatives: Ensure the design and execution of joint working/partnership initiatives meet the needs of decision-makers, including clinicians, budget-holders, third-party payers, and national bodies.
• Event Support: Assist in planning and executing events and marketing materials

Your experience and qualifications
• Education: Bachelor’s degree in marketing or a related field.
• Experience: 2-3+ years of proven experience in digital marketing.
• Knowledge: In-depth knowledge of digital tools, multi-channel marketing, and the evolving commercial landscape.
• Technical Skills: Proficiency with Veeva, SalesForce.com, and Marketing Cloud.
• Industry Experience: Experience in the marketing/sales function within the pharma or medical industry (preferred).
• Communication: Excellent written and verbal communication skills in English.
• Presentation: Strong presentation skills.
• Collaboration: Ability to work effectively with multiple interfaces.
• Strategic Thinking: Strong business acumen, decision quality, and functional/technical skills.
• Operational Efficiency: Proven ability to drive results, manage processes, and plan effectively.

Enjoy a more rewarding choice
• Generous leave, health, and wellbeing benefits
• Commitment to ongoing personal & professional growth via a blend of learning opportunities
• Opportunity to join a leading global organisation with a network of 37,000 employees operating in 60 markets, with 25 R&D sites

Make a difference with Teva Pharmaceuticals

Please submit your CV and a Cover Letter.

Please note that only shortlisted candidates will be contacted.

Reports To

Senior Marketing Manager

Already Working @TEVA?

If you are a current Teva employee, please apply using the internal career site available on "Employee Central". By doing so, your application will be treated with priority. You will also be able to see opportunities that are open exclusively to Teva employees. Use the following link to search and apply: Internal Career Site

The internal career site is available from your home network as well. If you have trouble accessing your EC account, please contact your local HR/IT partner.

Teva’s Equal Employment Opportunity Commitment

Teva Pharmaceuticals is committed to equal opportunity in employment. It is Teva's global policy that equal employment opportunity be provided without regard to age, race, creed, color, religion, sex, disability, pregnancy, medical condition, sexual orientation, gender identity or expression, ancestry, veteran status, national or ethnic origin or any other legally recognized status entitled to protection under applicable laws. We are committed to a diverse and inclusive workplace for all. If you are contacted for a job opportunity, please advise us of any accommodations needed to support you throughout the recruitment and selection process. All accommodation information provided will be treated as confidential and used only for the purpose of providing an accessible candidate experience.

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