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  • 4 days ago

jobs description

An exciting opportunity has arisen to join the award-winning team at Hopkins Homes. As East Anglia’s largest independent property developer, renowned for the timeless quality and enduring appeal of its beautiful homes, we are continuing to expand this successful business.

We are looking for someone who understands the importance of both building a brand online and delivering sales leads. Someone who cares passionately about the brand’s presentation and determination to create a market-leading digital presence.

An understanding and knowledge of effective website performance, CRO, SEO, digital advertising, social media, content creation and delivery is essential to this role.

Experience of Rightmove, Google Analytics and working with a sales CRM such as Hubspot would be a distinct advantage.

The role would suit a Digital Marketing Executive/Co-ordinator with 5 years+ experience in the new homes industry, or a Digital Marketing Manager with extensive experience gained from other... industries such as goods retailing, luxury vehicle brands or other B2C sectors.


Working closely with the Head of Communications and the Senior Marketing Manager to take the lead in digital marketing strategy. To build, deliver and refine the agreed strategy, managing key internal and external relationships.

Create and manage all digital content – both inhouse and through agencies. Great time management and attention to detail are essential to this role.

Overall responsibility for performance of website, PPC/Google Ads, Google My Business, eCRM, and social media platforms.

This is a full time role Monday-Friday and use of a car is essential given the nature of the work. The Head Office is based in Melton, near Woodbridge. An element of flexible working may be considered for applicants living >40 miles away.

In return, we will offer a competitive salary and after completion of a probationary period, 25 days paid holiday, access to our company pension scheme and private healthcare.

Closing date: 5th July 2024

Detailed responsibilities

Website: responsible for presentation, accuracy and content development. Ensure web analytics and UX reports are used to continually drive performance and relevant content creation.

Manage Sales and Marketing Assistant to ensure CMS content correct at all times. Ownership of SEO – working with agencies and taking on direct content creation and optimisation as required.

Managing the organic Hopkins Homes social media accounts with relevant agencies: current platforms include Instagram, LinkedIn and Facebook. Agreeing content calendar and production with Senior Marketing Manager.

Identifying opportunities, developing new ideas, assisting with copywriting and creating engaging, SEO-rich original post content for all platforms.

Working closely with the rest of the Marketing team to ensure new content is appropriately communicated across all platforms.

Engaging with the CRM software, Hubspot, to ensure customers are profiled and targeted with appropriate timely messages. Mapping out campaign calendar and working with Sales Managers and Head of Sales to address targeted eCRM campaigns.

Development of the use of video across all relevant platforms.

Managing budgets and invoice sign offs as required.

Required Skills

Proven digital marketing experience and of integrating digital marketing effort with sales teams.

Proven understanding of website performance including SEO and use of Google Analytics.

Proven track record of managing multiple social media platforms and creating effective content

Strong organisational and analytical skills.

Ability to work to deadlines, prioritise effectively and manage multiple workstreams.

Experience of managing internal staff and external agency relationships.

Strong attention to detail.

Ability to handle change and evolution positively and to bring others with you on the journey through effective communication.

Knowledge of integrated sales and marketing CRM software such as Hubspot or similar an advantage.

A passion for property and an understanding of property marketing is essential for this role
Woodbridge United Kingdom


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