• Marketing Manager - Beauty Exhibitions Coventry
  • Disrupt Talent in Coventry, , United Kingdom
  • jobs
  • 2 weeks ago

jobs description

Job Role - Marketing Manager - Exhibitions

Location: Coventry 4 days office based, 1 day work from home

Hours: 36,5 hours per week

Salary - £40k per annum plus 10% bonus

Our client is a global exhibitions and event organiser, the business is constantly growing and expanding, organising trade exhibitions both Globally and in the UK. They are the leading exhibition organiser in West Africa with multiple exhibitions across different industries, such as beauty, automotive, food & beverage, and pharmaceuticals. In the UK we are organising exhibitions and conferences in the healthcare and beauty sectors.

Job Summary:

We are seeking an experienced and proactive Marketing Manager to lead the marketing efforts for two significant exhibitions: a well-established event in Nigeria and an exciting new launch in the UK.

The ideal candidate will be responsible for planning, executing, and managing all aspects of our exhibition marketing efforts, including strategy development, marketing... communications, and post-event analysis. This role demands a combination of strategic vision, creativity, and strong project management skills.

Key Objectives:

The Marketing Manager's 2 primary objectives are to generate sales leads and to enhance the quantity and quality of our exhibition visitors.

Key Responsibilities:
• Strategic Planning and Implementation:
• Develop and implement comprehensive marketing strategies for the two exhibitions that align with our overall business goals.
• Design integrated, multi-channel marketing campaigns to promote the exhibitions to exhibitors and visitors.
• Develop a deep understanding of the exhibitions industry, including key players, trends, and emerging technologies.
• Closely monitor competitor events and market trends to ensure our exhibitions remain innovative and competitive.
• Messaging and Communication:
• Develop comprehensive messaging strategies tailored to each exhibition, effectively communicating with both exhibitors and visitors.
• Craft compelling messaging that resonates with our main target audiences while highlighting our unique value propositions.
• Continuously refine messaging strategies based on market trends, feedback, and performance metrics.
• Monitor competitor events closely to ensure our messaging remains distinctive and impactful.
• Ensure consistent messaging across all communication channels.
• Data-Driven Decision Making:
• Utilize data to drive marketing strategies and decisions.
• Establish and monitor KPIs, deriving actionable insights to optimize marketing efforts.
• Analyse data to draw meaningful conclusions and make informed recommendations.
• Budget Management:
• Develop and maintain the marketing budget, ensuring transparency and regular reporting to management.
• Collaboration and Support:
• Work closely with exhibition managers to optimize marketing support.
• Partner with the Senior Partnerships Executive and Social Media Manager to establish new media and social media partnerships and to forge strategic alliances with associations and government agencies to support our exhibitions.
• Agency and Vendor Management:
• Collaborate with third-party agencies and copywriters, providing clear and concise briefings.
• Key Requirements:
• Bachelor’s degree in communications, Marketing, or a related field.
• Minimum of 3-5 years' experience in a B2B marketing role.
• KPI-focused with a track record of achieving measurable results.
• Data-driven mindset with the ability to work with data, derive conclusions, and implement insights.
• Ability to work with the latest trends in marketing, such as AI (e.g., ChatGPT) and other innovative technologies.
• Experience in the exhibition or events industry is highly desirable.
• Strong background in campaign planning, strategy, and messaging.

Job Types: Full-time, Permanent

Pay: Up to £40,000.00 per year

• Monday to Friday

Supplemental pay types:
• Bonus scheme
Coventry United Kingdom


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