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  • 1 month ago

jobs description

Job Description

We are looking for a dedicated Performance Marketing Manager to join our growing marketing team and help us to run, monitor and optimize PPC campaigns and maximize the ROI of the paid search budget.

To excel in this role you should be an expert in Demand Generation using all major media platforms, such as Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager. You should be very knowledgeable in SEM and SEO principles and keep close track of the ever-changing environment there. You should also demonstrate a strong interest in analyzing data and producing insights using reporting tools, such as GA4 and Amplitude.

Responsibilities

- Build effective paid search campaigns

- Track metrics and measure ROI of ad campaigns

- Monitor budget and adjust bids to gain better ROI

- Be involved in keyword selection and audience targeting

- Oversee ad accounts on multiple platforms

- Track KPIs to assess performance, pinpoint issues and propose improvements

- Discover... and open up new channels

- Write or edit effective ad copy

- Produce reports and dashboards for management

Qualifications

- Proven experience as a PPC Manager or Digital Marketing Specialist

- Proficient usage of major ad platforms (e.g. Google, Meta, LinkedIn)

- Thorough understanding of SEO and working knowledge of tools such as Semrush and Ahrefs

- Excellent knowledge of marketing data analytics tools, such as GA4 and Amplitude

- Solid computer skills, including Office suits (Google Workspace, Notion), collaboration tools (Slack, Linear), and marketing software (Hubspot, Clarity)

- Analytical thinking

- Proficiency in spoken and written English

Great to have:

- Experience in the SaaS industry

- Experience in B2B marketing

- Familiarity with Email Marketing

- BSc/BA in Marketing or equivalent
Athens Greece

salary-criteria

Apply - Performance Marketing Manager Athens