• Global Brand Manager LactoFREE / Cultura/ Arla- Viby Copenhagen
  • Arla Foods Amba in Copenhagen, , Denmark
  • jobs
  • 1 week ago

jobs description

Location: Viby J, DK

Now we have a great opportunity to join our global brand team focusing Health from within. You will get to work with a truly global team working from the Netherlands, Copenhagen and Viby – and all acknowledging that collaboration is the way to succeed together. Do you have a passion for food, a brand management toolbox from the FMCG world, and would you like to put this into play in Arla – then do apply to this internal job posting before 5 june.

“LactoFREE & Cultura is a hugely exciting area which has the opportunity to truly transform the Arla brand with these two important sub-brands which have such positive growth and direction strategically for our markets” says Katie Reed, global VP of the Arla Brand

How will you get to deliver
Reporting to the Director of Health from within you play a critical role in building our growth territory and the brands within them. You will have the opportunity to be part of creating the exciting journey of Arla LactoFREE... which continues on an awesome trajectory across our markets. You will also have the opportunity to be part of creating a new powerhouse of the Arla brand in gut health with new markets to grow a new stronghold for Arla. Combined these brands are the biggest part of the Arla brand.

More specifically, you will:
• Drive brands within this growth territory with your team, developing the right portfolio including renovation as needed focusing on portfolio scale
• Evolve the communication and media strategy and develop and deliver the toolkits
• Commercially develop strong P&L
• Part of driving global governance model with single point of contact for markets, fostering strong communication and contracting on expectations with different stakeholders

How will you be a success
You know brands, have a passion for them and how to creatively develop them for growth. You are adept at using your creative flair to influence shopper and consumer behaviour. You’re a great collaborator knowing how to bring people along on the journey building strong relationships and networks. You have a strong commercial background and are focused on how to grow a brand to drive growth, P&L, scale and equity:
• Have good experience and a passion for brands – thinking both shopper, consumer, customer/channel and category
• Strong knowledge of the consumer insight and brand levers – penetration, packs per trip, frequency etc
• Have a minimum of 3 years of working experience from FMCG/branded products as a (junior) Brand Manager or similar
• Strong project management
• Good experience working with agencies and communications
• You have a strong commercial background
• You are a great collaborator and have good experience of building strong relationship networks cross matrix
• You have the flexibility to travel 5-6 days/month within Europe (if you are based in Viby Denmark, travel will be less) and otherwise work from one of our European offices eg in Stockholm or Düsseldorf.
• Fluent in English

What are we about in the Marketing and Commercial operations Euro Zone team?
Our strategic purpose is to be catalysts for transformational change in Europe to deliver profitable growth and become true nr1 for customers and consumers. While being a diverse team we have a common agenda to set direction for Arla brand, categories and commercial excellence. We lead scale and efficiencies at all commercial levels. We are building best in class sales and category capabilities and across all areas solve difficult issues for the frontline.

We aim to do this by:
• Leading courageously
• Creating followership and giving trust
• Minimizing bureaucracy and getting things done
• Connecting markets and functions for greater outcome
• We are passionate about what we do and like to have fun

Application and contact
Go for it and apply as soon as possible. Interviews will commence imminently. If you have any questions about the position that are important before you send your application, please contact Senior Brand Manager Patricia Trentin at .

We will post the job internally until 5 June.

We have a purpose for Good
At Arla, we strive to unlock the highest potential in each other while working together to create a sustainable future of dairy. We call it Stronger People Stronger Planet and it is deeply anchored in our organisation and founded on our commitment to respecting human rights, increasing access to healthy dairy nutrition, inspiring good food habits, and improving the environment for future generations. In order to succeed we need to hire people with a sustainable mindset. Could this be you?


It has come to our attention that there are a number of fraudulent emails and fake recruitment campaigns on the internet from people purporting to work for Arla Foods. Learn more via this link .


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