• Regional Marketing Director at Modern Luxury Magazines in Chicago, IL
  • Modern Luxury Magazines in Chicago, IL, United States
  • jobs
  • 4 days ago

jobs description

AREAS OF FOCUS & ESSENTIAL RESPONSIBILITIES Lead and oversee experiential marketing responsibilities, in close collaboration with Market President, CMO and marketing staff Partner with Market President and CMO to establish strategic marketing vision allowing Modern Luxury Atlanta to create best-in-class consumer experiences across experiential platforms to amplify and promote the Modern Luxury... Media brand presence and narrative while maintaining brand guidelines. Serve as the key day to day Marketing point person for Chicago-based sales organization Responsible for oversight of 30
experiential activations annually across all Modern Luxury Media Chicago brands Serve as key point person/lead for tentpole events/partnerships. Stay up-to-date with experiential industry best practices and monitor competitor activity. Partner with sales and marketing to ideate and generate proposals for integrated programs including print, digital/social and experiential opportunities Partner with marketing staff and other cross-functional team members to plan and execute integrated marketing programming Partner with marketing staff to collaborate on other programming including all in-book marketing promotions (About Towns, Top 5, Special Sections) Collaboration & Communication:
Collaborate closely with cross-functional teams including other marketing team staff, Publishers, Sales, Legal, Finance, Operations, Production, Design, Executive team, and other key departments as needed throughout the planning and execution process for marketing campaigns and events. Be a steward of internal communications across the Marketing organization and Atlanta region. Operations, Platforms, Tools/Guidelines:
Master Events Calendar:
Own the maintenance of the current Master Events Calendar for Atlanta events Planning Tools:
Partner with CMO and marketing staff to adhere to experiential and other marketing planning tools (e.g. Experiential Playbook, Toolkits, Sell Sheets, Proposal Request Process, etc.). Revenue Optimization / P&L Process & Management:
Collaborate with the Marketing team to serve as Chicago Marketing/Experiential subject matter expert and ideate unique and compelling experiential and other marketing activations to generate proposals and secure renewal/new business opportunities. Collaborate with Atlanta sales leadership to identify and showcase most relevant experiential opportunities for National sales to maximize revenue. Identify market opportunities and uncover revenue growth channels by optimizing client integration and sponsorship to ensure profitability of events programming. Oversee development of all general marketing and experiential sell sheets, pitch materials and other sales collateral to bring activations to life and maximize revenue opportunities. Oversee P&L process and management across Modern Luxury Chicago experiential activations to ensure programs are delivered within budget and meet official event policy requirements. Partnerships:
Conduct research to identify, evaluate and select local partners to align with as needed across experiential/marketing function. Develop and maintain strong ongoing relationships with cultural institutions, charities, film/TV/cable studios, members-only clubs, publicists, etc. to create meaningful and strategic corporate partnerships from an experiential marketing perspective, specific to the Atlanta region, which are mutually beneficial and align with the Modern Luxury brand. Partner with Chicago sales leadership to evaluate and secure synergistic media sponsorships and manage associated activations/obligations. PROFILE & EXPERIENCE Bachelor's Degree (preferably in Marketing) A minimum of 5
years of experience in experiential marketing/event planning and execution, preferably at a Publisher/Lifestyle brand or agency. Understanding of and experience within the media industry and digital marketing landscape Must have a passion for experiential and producing best-in-class experiences Knowledge of event management tools including Splash a plus Must be client service and detail oriented Superior project management skills with ability to multitask and work well in fast-paced environments Excellent communication, presentation and writing skills Must possess superior interpersonal communication and organizational skills Advanced knowledge of G-Suite
Salary Range:
$150K -- $200K
Minimum Qualification
Brand Marketing & Management, Marketing Research & AnalysisEstimated Salary: $20 to $28 per hour based on qualifications
Chicago IL United States


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