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  • Senior Digital Marketer Online Events Promotion Puerto Rico
  • Humana Inc. in Puerto Rico, , Puerto Rico
  • jobs
  • 1 week ago

jobs description

Job InformationHumanaSenior Digital Marketer (Online Events Promotion)inSan JuanPuerto RicoDescriptionHumana's Primary Care Organization (PCO) is looking for a Senior Digital Marketer that has experience in website content management, events promotion, and strategy to join the PCO Marketing team working remote anywhere in the US.The Primary Care Organization is committed to providing personalized, high-quality senior care and is seeking driven team members who want to be part of the effort. It's taking place at Conviva Care Centers and CenterWell Senior Primary Care facilities, members of PCO, where clinicians address multiple practice patterns and enhanced clinical protocols to drive senior patient care, wellbeing, and longevity.ResponsibilitiesThe Senior Digital Marketer will manage the creation and promotion of events on two brand websites, responsibilities will include managing webpages for events throughout our markets, managing B2C and B2B webinars, and oversee online content... production for our virtual engagement platform. This position will liaise with creative and content teams to develop content for our audience. In addition to this, this position will include reporting out analytics on event page and webinar performance. This individual will collaborate with our website, social media, creative, and email marketing teams, in addition to external business partners and agencies/vendors.Key ResponsibilitiesOversee the creation, implementation, promotion, and analysis of online events and programming on our websitesOversee day-to-day strategy and management of webinar program, ensuring brand consistency across two brandsCollaborate with brand, website, digital campaign teams and agency partners to create, implement, and promote events and webinarsPartner with CRM campaign team to ensure events and rsvp data transfers correctly into Salesforce and other marketing technology applicationsServe as administrator of automated event creation workflow, create, and manage event webpage templates, manage user rights, and troubleshoot with external partnersMaintain Events promotion & On Demand Event playbook for use by the Sales Organization & Patient Engagement TeamTrack metrics and KPIs related to events and webinars with the ability to prioritize, driving business impact and resultsEnsure progress on all platforms by using analytical tools such as Google Analytics, Adobe Analytics and othersTrack metrics and KPIs related to events and webinars with the ability to prioritize, driving business impact and resultsServe as a backup to the website content team, assisting with publishing and content deploymentRequired QualificationsBachelor's degree in business, marketing, communications, journalism, public relations, or related field5 years of digital marketing experience; specifically in website content management and/or digital events promotionStrong computer skills using Microsoft Office general knowledge of SEO, email marketing, and social media channelsRelevant experience determining a target audience and how to cater unique marketing campaigns to capture their attentionStrong understanding of marketing strategy and how to effortlessly utilize these concepts throughout various forms of outreachAbility to manage and supervise and simultaneously work toward many company initiatives at oncePreferred QualificationsExperience with ON24 Salesforce Service Cloud, Salesforce Marketing, Adobe Experience Manager (AEM) Content Management SystemHealthcare marketing experienceAdditional QualificationsCovid-19 Vaccine/Testing RequirementFor this job, associates are required to be fully COVID vaccinated or undergo weekly COVID testing and wear a face covering while at work. The weekly testing will need to be done through an approved Humana vendor, and unvaccinated associates should follow all social distancing and masking protocols if they are required to come into a Humana facility or work outside of their home. We are a healthcare company committed to putting health and safety first for our members, patients, associates, and the communities we serve.If progressed to offer, you will be required to:Provide proof of full vaccination ORCommit to weekly testing, following all CDC protocols, ORProvide documentation for a medical or religious exemption considerationThis policy will not supersede state or local laws. Requests for these exemptions should be submitted at least 2 weeks prior to your scheduled first day of work.Work at Home/Remote RequirementsMust ensure designated work area is free from distractions during work hours and virtual meetingsMust provide a high-speed DSL or cable modem for a workspace (Satellite and Hotspots are prohibited). A minimum standard speed of 10x1 (10mbs download x 1mbs upload) for optimal performance of is requiredScheduled Weekly Hours40
Puerto Rico

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