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  • Digital Specialist Tirana
  • Dompé in Tirana, , Albania
  • jobs
  • 1 week ago

jobs description

For our office in Tirana, we are looking for a Digital Specialist

The ideal candidate will contribute to the achievement of Management objectives:

• Propose the medium-term strategy and the annual digital plan relating to the defined objectives

• Implementing digital marketing plans consistent with company guidelines and business priorities, in compliance with ethical standards, professional ethics and regulations.

• Coordinating the activities of the cross functional team dedicated to digital

MAIN AREA OF RESPONSIBILITIES OF THE ROLE:
• Devise and propose the digital communication strategy of the Primary Care BU products working with Marketing and Trade Marketing
• Manage all activities aimed at maximizing the effectiveness of the digital channel
• Manage the social properties and websites of the Primary Care Brands
• Plan, develop and coordinate digital marketing campaigns
• Create and manage content: editorial plans and communication campaigns
• Identify and monitor the... digital campaign KPIs, analyze their data and measure the performance of the different digital channels by monitoring performance and ROI
• Manage and supervise the cross functional team dedicated to digital, guiding it through a continuous coordination activity towards the defined objectives
• Proactively interact with Drug Safety in reporting suspected adverse reactions
• Know the legal, deontological and business rules that govern the activities for which they are responsible, and act in accordance with them.

EDUCATION:
• Degree in science/economic;

FURTHER REQUIREMENTS;
• Fluent English and good knowledge of Italian language;
• Excellent knowledge of social media, content marketing, online adv tools and data analysis;
• Interest in following the new trends of e-commerce, technology and digital marketing in general;
• In-depth knowledge of individual social channels and best practices for building and monitoring their performance;
• Strong analytical and monitoring capabilities of social platforms;
• Availability to travel across Europe according to Business priorities and objectives agreed with line manager.

TECHNICAL KNOWLEDGE

MARKET:
• Brand/Portfolio Management
• Target segmentation
• Market dynamics and insights
• Competitive Intelligence

PROCESSES:
• Commercial and distribution planning
• Brand Planning
• Market research planning
• Budgeting & Forecasting
• Communication and information processes and instruments
• Product lifecycle management
• Product Launches
• Reporting
• Manufacturing and supply chain requirements

REFERENCE DISCIPLINES:
• Understand key rules for promotional materials development and approval across EU
• Scientific product knowledge
• Project Management & Planning
• Data analysis and management
• Economics
• Pharmaco economy
• Pharmacovigilance
• Selling skills
Tirana Albania

salary-criteria

Apply - Digital Specialist Tirana