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  • Product Marketing Specialist Richmond Hill
  • RENO Lighting in Richmond Hill, , Canada
  • jobs
  • 5 days ago

jobs description

About the Marketing Team You’re Joining:

We believe that a marketing department is not an island. Marketing is at the heart of our business, working with everyone (from Sales to Customer Service to Accounting to Fulfillment), to ensure every customer feels heard. Each one of our team members has their specialization; yet all of us love to design. Together, our goal is to push the envelope in the B2B lighting industry!

Your Role:

We are looking for a creative Product Marketing Specialist to deliver a winning B2B go-to-market strategy that drives continued growth for our wide range of lighting and electrical vehicle charging products. You will develop clear and differentiated product positioning/messaging; lead GTM initiatives for product launches; and proactively communicate market insights to stakeholders to influence product roadmaps. Reporting to the VP of Marketing, you will be responsible for owning product launches, supporting sales enablement, and leading marketing research... and competitive intelligence programs.

Your Main Responsibilities:
• Collaborate with Product Management and Sales to define product positioning and messaging
• Guide the Pre-Production team on developing product assets that align with positioning and messaging
• Develop and implement GTM strategies for new product launches and feature updates
• Create and maintain product marketing materials, including one-pagers, product videos, case studies, and sales decks
• Conduct in-depth market research to identify customer needs, market trends, and competitive landscape
• Monitor and analyze competitor strategies, product offerings, and market positioning
• Ensure consistency of product messaging across all marketing channels and customer touchpoints

This Role Is for You, If You:
• Have 4+ years of experience marketing products
• Enjoy converting technical specifications into marketing speak
• Always look at a product to ask “what’s in it for the customer?”
• Never stop your research at the page one result of Google
• Have proficiency in Adobe Creative Cloud apps
• Communicate with empathy and clarity
• Like to work in a face-to-face, office setting
• Have experience working with systems (ERP/CRM/PIM)
• Want to see that what you do gets results and creates impact!

About Reno LED Lighting:

Reno LED Lighting is a leading innovator in the lighting industry, specializing in energy-efficient LED solutions for residential, commercial, and industrial applications. Serving the Canadian electrical industry since 2014, our commitment to quality, innovation, and customer satisfaction has positioned us as a trusted partner in the lighting market.

Why Join Us:
• Innovative Products: Work with cutting-edge LED lighting solutions that are transforming the industry.
• Growth Opportunities: Be part of a dynamic company with opportunities for professional growth and development.
• Collaborative Environment: Join a team-oriented culture that values collaboration and innovation.
• Competitive Compensation: Attractive salary and benefits package, including performance-based bonuses.

Reno LED Lighting is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees
Richmond Hill ON

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