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  • 2 weeks ago

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Job Description: Senior Marketing Executive

We are seeking a highly motivated and creative Senior Marketing Executive to join our team at Vision Care Optical Services. The ideal candidate will have at least 3 years of experience in the marketing field, with a strong focus on handling branch network marketing, BTL (Below-the-Line) and ATL (Above-the-Line) marketing strategies. This role requires a dynamic individual who can drive our marketing initiatives and enhance our brand presence across multiple channels.

Key Responsibilities:
• Develop and implement comprehensive BTL and ATL marketing strategies to promote our optical services across our branch network.
• Plan and execute marketing campaigns that include events, promotions, and advertising to attract and retain customers.
• Coordinate with branch managers to tailor marketing strategies that meet local market needs.
• Analyze market trends and competitor activities to identify new opportunities and areas for improvement.
•... Collaborate with the sales team to align marketing strategies with business objectives and sales targets.
• Manage marketing budgets and ensure cost-effective strategies.
• Monitor and report on the performance of marketing campaigns, making data-driven adjustments as needed.
• Foster strong relationships with customers and partners to enhance brand loyalty.

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 3 years of experience in marketing, with a focus on BTL and ATL marketing strategies.
• Proven track record of developing and executing successful marketing campaigns.
• Strong understanding of current marketing trends and best practices.
• Excellent creative and analytical skills.
• High motivation and the ability to work independently and as part of a team.
• Exceptional communication and interpersonal skills.
• Experience with marketing tools and platforms.

We Offer:
• A high salary package that reflects your experience and skills.
• Opportunities for professional growth and development.
• A supportive and dynamic work environment.

How to Apply:

If you are a creative, driven, and experienced marketing professional looking to make an impact in the vision care industry, we would love to hear from you. Please send your resume and a cover letter detailing your relevant experience to [Kasun@visioncaresl.com] with the subject line "Senior Marketing Executive Application
Colombo Sri Lanka


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