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  • Violife Brand Manager CEE Warsaw
  • Upfield in Warsaw, , Poland
  • jobs
  • 1 week ago

jobs description

Upfield is the world’s largest plant-based consumer goods company, and we strive for a better plant-based future. Currently we have amazing opportunity for the Brand Manager that has an absolute passion for plant-based, sustainable products. As a Violife Brand Manager for CEE countries, you'll be a driving force in delighting our consumers with our natural, healthy plant-based products and getting everyone talking about them!

More details?

Location: Warsaw, Poland

Hybrid work

About the position

Currently we are looking for the Violife Brand Manager in CEE region (Czech Republic, Hungary, Poland and Slovakia) who will be responsible for communication, portfolio, and potential growth channels. You will implement a global strategy, translate into a local plan relevant and applicable for the market and prioritize deliverables but also facilitate local sales organizations in meeting or exceeding targets.

Your main pillars of responsibility:

Team leadership
Lead and develop a local... Violife team (1 person).
Foster collaborative and creative cross-departmental work environment.
Collaborate with cross-functional teams to implement strategy at country level and ensure brand alignment and consistency throughout e.g. sales, food service, finance, trade marketing.

Brand Building
Develop and manage local marketing budgets.
Grow brand locally through unique communication and activation channels. Violife is a young brand and therefore need to be open and willing to test and learn new and creative channels.

Brand Performance
Support the creation of a growth roadmap, develop and refine the product portfolio and support the roll-out of a data management platform.
Plan and monitor launches, relaunches and plan national promotion based on in-depth trend / market / consumer analysis.
Drive data driven marketing campaigns and design and plan KPI optimized marketing activities in search, digital, social and email, incl. consumer engaging journey.
Monitor and analyze market trends and consumer behavior to refine and adjust brand strategy as needed.
Establish key performance indicators to measure success and impact of brand initiatives.

So what does it take to be successful in this role?

Minimum 5 years of professional experience in brand development and building in the FMCG industry, preferably in the food industry and/or knowledge of the pharmaceutical/healthcare industry.
Passion for plant-based food and continuing to build our Violife brand.
Proven ability to work in interdisciplinary teams.
You thrive in managing and influencing senior stakeholders.
Knowledge and experience in project management.
Analytical mind, paying attention to detail and accuracy and ability to draw conclusions from data.
Enthusiasm, passion, determination and a high level of responsibility.
First experience in a managerial position will be an advantage.
Good knowledge of MS Office systems.
Fluent knowledge of English and Polish, Slovak/Czech/Hungarian will be an advantage.

What’s next?

If this position sounds interesting, please hit the apply button now! If you have additional questions, you can contact me: [email protected]

We understand your resume might not be up to date, we recommend that you apply with what you have or your LinkedIn Profile. Upfield is dedicated to building an inclusive and diverse workplace, we understand that you might not hit all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles.

The deadline to apply for this position is 10th of May.

Upfield is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.

No personal characteristics should be a barrier to joining Upfield. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.

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Warsaw Poland

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