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jobs description

Client: The Coca-Cola Company

Employer: Konecta Group

Location: Sofia, Bulgaria

Job type: Full time, permanent contract

Languages: Bulgarian and English fluent (written and spoken)

Powered by Konecta Group, we support our partner's digital transformation and cultural change by staying transparent and inclusive, seeking for progress rather than perfection.

As a Social, Community and Consumer Engagement Manager for Bulgaria, you will help us to drive our mission in bringing innovative experiences, data-driven thinking, social and digital capabilities into a constantly changing ecosystem, as part of our outsourced collaboration with The Coca-Cola Company across Europe. You will become a part of a social media team who engages, on behalf of our partner, with consumers and online communities through relevant conversations, content & experiences. This is a fantastic opportunity to start a social media career with iconic brands.

👷♀️ Your main responsibilities:
• Managing the... community on social channels in Bulgaria
• Answering consumer related issues and questions
• Managing communication and direction of partner agencies in Lithuania and Latvia
• You will own content planning activities including the development of social and editorial content calendars
• Manage publishing calendar cycle in sync with other regions
• Manage day-to-day social media operations, including proactive and reactive conversations of a specific market, providing best-in-class service to Coca-Cola
• You will be responsible for publishing and social engagement – posting of content, monitoring, moderation and response, including proactive engagement that reaches all brand advocates
• Responsible for Social Listening, you will be required to use social media monitoring tools to create reports and analyse data which will allow for reporting recommendations
• You will ensure brand consistency and insight generation, by working closely with the monitoring hub, influencing our content creation and responding to social media conversations appropriately.
• Day to day relationship management with various internal and external stakeholders, across marketing and public relations
• Coordination and collaboration with other partner agencies
• Reporting under the supervision of an experienced team leader to coordinate activities
• Respond to consumer questions & queries on various social and digital channels in line with our brand tone of voice

🤹 Who are you?

Above all, you are passionate about Social Media and consumer care you are confident in your expertise. You are a hard-working individual with a background in either community management or social media marketing. You have a first working experience in a media or marketing agency with relevant social media track record (media, marketing, PR, etc) and can display a lot of enthusiasm for the FMCG industry and representing iconic brands on social media.

You have exceptional written and verbal communications skills with perfect command of grammar and ability to write persuasive copy that takes simple consumer questions and turns them into engaging conversations building meaningful connections with the audience. You demonstrate a deep understanding of the social technology universe and knowledge of key digital best practices.

You have experience in managing multiple, competing priorities, duties and projects. You are not afraid to get stuck in and take ownership, work under pressure and meet tight deadlines to deliver best-in-market social learnings to continuously engage and retain brand fans.

Important: Konecta Digital and Consumer Experience Team is dedicated to exclusively support the digital strategy of its client Coca-Cola. You will be employed by Konecta Group or our local 3rd party employment partner who will be responsible for all aspects related to the employment contract and relationship. You will be part of an amazing team tasked to drive the digital strategy and transformation for Coca-Cola, covering aspects such as digital marketing & operations, digital commerce, social listening, publishing, data & programmatic, digital experiences and innovation.

💖 Our Values:

GROWTH MINDSET: Demonstrates curiosity. Always learns and never settles. Welcomes failure as learning opportunity.

EMPOWERMENT: Makes things happens. Feels passionate, accountable and responsible for driving high performance and results. Brings solutions vs problems. Does more vs talks more.

EXTERNALLY FOCUSED: Focuses and understands human needs. Tracks and shares external inspiration and ideas. Looks outwards vs inward.

REITERATION: Pushes for progress over perfection. Thinks in an out-of-the box way. Removes barriers to move faster. Experiments and adapts. Thrives under pressure and fast pace.

POSITIVE COLLABORATION: Is inclusive, and works collaboratively with others.

INSPIRATION: Is passionate and a positive force of change and this is contagious for the rest of the organization. Generously shares knowledge and experience.

FUN: Celebrates successes – big or small, has fun
Sofia Bulgaria


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