• E-Commerce Lead Dubai - United Arab Emirates
  • coty in Dubai - United Arab Emirates, , United Arab Emirates
  • jobs
  • 4 weeks ago

jobs description

E-Commerce LeadCore Description:The Director e-Commerce is responsible for the profitable growth of Coty`s e-commerce business in MEA, which spans existing and new Pure Players (including Amazon) as well as Brick & Click retailers (hand-in-hand with Sales team). The Director e-Commerce defines the local e-commerce strategies and plans, building on a deep understanding of the target consumer on-line, the different e-retailers` strengths and opportunity areas, as well as the business unit`s overall priorities, and directly manages the leading Pure Player e-retailer accounts for Coty MEA (i. Amazon, Noon, Lifestyle, Namshi, Boutiqaat, Ounass ).The individual leads a multi-functional team organized around the key channel needs of e-commerce, which includes the Account Managers for Pure Play e-retailers, the Account Managers for the online business of Brick & Click retailers, as well as Trade Marketing for the channel (i.e. Content/Merchandising, CARS, e-Retail Media, etc). The Director of... e-Commerce is also responsible to ensure all key stakeholders in Marketing, Media, Supply Chain and Finance understand the needs of e-Commerce and contribute to the success of Coty in e-Commerce.Key Responsibilities:Ownership of all local e-commerce KPI`s (NR, C1, C2, % penetration online, CARS, Supply KPI s, ROAS).Own Pure Player e-retailer P&L s, including all trade spend and media budgets, ensuring optimal ROI.Define the local e-retailer / channel strategies, including online distribution expansion (SDA & FH compliant).Secure strong Joint Business Plans with all e-retailers and execute them with operational excellence.Manage and direct the e-Commerce multi-functional team (`Power of One`).Articulate the key needs of e-commerce back to the key stakeholders in the Russia BU (Marketing, Media, SC).Work effectively with Global e-commerce team on authorizing new distribution and FH approval for activations.Serve as the primary liaison between Russia e-Commerce and Coty s Global e-commerce leadership.Own local e-retailer innovations that will accelerate our business growth on-line.Own local reporting of e-commerce results and KPI`s.Manages the eCommerce MEA team (3 to 4 FTE in Dubai, 1 FTE in SA)Application Pre-Requisites:10+ experience in Sales/Trade marketingIncluding ideally 5+ years e-commerce experience with proven results to successfully grow businesses on-lineAffinity with Beauty. Prior beauty category experience is a plus, but not a pre-requisiteFluent in English to enable a strong collaboration with Global e-commerce team & other local affiliatesSpecial skills required:Open and accessible Leadership style, with the ability to consistently achieve positive resultsAbility to work in a matrix environment, direct and distributor model, in a regional landscapeAbility to select and enrol team members and delegate responsibilities to develop and execute customer plans.Comprehensive knowledge of the e-commerce landscape and KPI`s, digital marketing, e-retail- and brand strategies, with the ability to apply this knowledge to solve complex problems successfullyStrong communication skills, with the ability to listen to understand, and to translate the company/brand strategy to e-retailers and enroll them in support of strategiesStrong negotiating skills with the ability to influence up one or more levels in the customer organizationAbility to effectively resolve competing priorities for team and customer, or for the team and other functionsAbility to work effectively within a fast paced, complex matrix and changing environmentAbility to develop reporting staff to full potentials and to build leaders for the futureAbility to create and transfer a selling strategy to address all market customers and channels with a long-term horizon of the future state of the businessFlexibility to travel as requiredAffinity with BeautyCAREER DEVELOPMENTMarketing or Sales Director/Senior Director roleInternational e-Commerce Director/Senior Director roleGlobal VP e-Commerce role
Dubai - United Arab Emirates


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