• Manager In-Store Communications São Paulo
  • Adidas in São Paulo, State of São Paulo, Brazil
  • jobs
  • 1 month ago

jobs description

Purpose & Overall Relevance for the Organization:

Ensure flawless execution of all the In-Store Communication materials, activations /consumer experiences for adidas, by creating brand and product engagement.

Execute based on Global/Market guidelines for activations/implementations in Country directed to consumers. Implement all marketing aspects for a best-practice trade experience.

Key Responsibilities:
• Generate support for all the ISC activities planned with Account Activation and Sales teams to ensure the brand is executed in the right way
• Develop yearly execution plan of the campaigns and long term ISC following ONE CALENDAR to ensure flawless execution of all the yearly initiatives
• Generate communication with internal and external stakeholders to ensure alignment and target reach
• Manage the assigned budget and on-going budget tracking to ensure efficient use of resources which are aligned to our business objectives
• Influence market ISC team providing feedback of... country needs to ensure local business needs are covered
• Collaborate with all the areas in WHS marketing to ensure the correct landing of the seasonal accounts plans lead by AM
• Participate in internal meetings: Kick-offs, Sign Off Meetings, Omni Channel seasonal workshops to ensure local plan is in line with KA and Other Retailers needs
• Lead and act as a business contact for external parties (agencies and suppliers) to ensure adidas needs and interests are covered

Key Relationships:
• Visual merchandising, DTC marketing and Wholesale marketing

Knowledge Skills and Abilities :
• Experienced in job and fully qualified/trained
• Combined broad theoretical and practical knowledge incl. company policies and practices
São Paulo State of São Paulo Brazil


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