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  • Marketing & Social Media Coordinator New South Wales
  • Luna Bronze in New South Wales, , Australia
  • jobs
  • 4 weeks ago

jobs description

ABOUT US

Here’s what we’re about - giving everyone a flawless, sun-free glow that’s good for the planet AND your skin. We want everyone to feel good bronzing, which means that everyone’s welcome in our Lunaverse. We are fast becoming one of the leading sunless tanning brands in the US and Canada and looking to grow our team to further accelerate this growth.

THE ROLE

We are seeking a creative and driven Marketing & Social Media Coordinator to join our team. This role involves managing our social media platforms, creating and executing digital marketing campaigns, and developing engaging content to solidify our presence in the self tanning and skincare industry. In this role, you will be responsible for managing our social media platforms, creating compelling content, and fostering community engagement. The ideal candidate is organised, proactive, and enthusiastic about beauty and social media trends. This is a great role for someone who has some experience, but has a keen and... determined interest in learning more and growing their experience in the marketing and social media world.

RESPONSIBILITIES

Social Media Management
• Develop and manage content for Luna Bronze’s social media channels, including Instagram, Facebook, Pinterest, and TikTok.
• Execute a content calendar to ensure consistent and cohesive posting of engaging material across all channels.
• Proactively identify and engage with creators, fostering partnerships within our Collabs affiliate network and building a strong community around our brand.
• Monitor, respond to, and engage with comments, messages, and community interactions across social platforms, including active outbound engagement to foster our online community
• Collaborate on social media campaign planning and execution with a focus on increasing brand awareness and brand loyalty.
• Stay up-to-date with social media trends and industry developments, leveraging them to enhance our social media strategy.

Content Creation
• Create compelling, shareable content to expand our online presence and engage a broader audience.
• Brief our in-house designer and user-generated content (UGC) creators on content requirements and collaborate with them to create captivating visuals.
• Provide assistance with basic graphic design tasks for social media posts, ensuring brand consistency and visual appeal.
• Drive creative ideas for social media campaigns and content, contributing to the overall marketing strategy.

Email Marketing (Klaviyo)
• Assist with briefing and implementation of email marketing campaigns in collaboration with the team.
• Help build and refine email segments for targeted outreach, enhancing campaign effectiveness.
• Help analyse campaign performance, including monthly performance reporting to the founders and adjust strategies to maximise results
• Assist with optimising sign up forms to drive both email and SMS subscribers
• Assist with SMS campaigns where required

Web, SEO and Content Optimisation
• Assist with maintaining the brand’s website on Shopify, including copywriting, building page templates, creating landing pages and keeping web imagery updated
• Optimise blog content for SEO to enhance visibility and share content across social media platforms.
• Assist with managing the Bronze Squad; Luna Bronze’s loyalty program

ABOUT YOU
• Proven experience in social media management and digital marketing.
• Proficiency in Klaviyo, Shopify and Canva and a keen desire to learn more
• Exceptional communication skills, both written and verbal
• Creative mindset and a passion for beauty and social media.
• Strong organisational and time management skills.
• Capable and comfortable working both independently and collaboratively.
• Bubbly, friendly confidence in front of the camera for video content creation.
• You are self motivated and able to work both collaboratively and autonomously
• You are inspired to become a key player within a small but rapidly growing business, working closely with the founders to help grow the business and further brand recognition globally.
• You are an Australian citizen or permanent resident or a NZ citizen or you hold a valid visa with permission to work in Australia - please do not apply if you do not meet this criteria.

Join our team and play a key role in shaping our brand's online presence and engaging with our loyal community of sunless tanning and skincare enthusiasts. If you're passionate about social media and ready to make an impact, we'd love to hear from you.

Agencies not required at this point in time, thank you
New South Wales Australia

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