• Jr Brand Manager Mental Availability Jakarta
  • FrieslandCampina in Jakarta, , Indonesia
  • jobs
  • 2 weeks ago

jobs description

Grow FC business of the assigned brand profitably to win in the market by driving penetration through main drivers: purposeful brand propeller, consistent storytelling and at scale engagement.
What we ask
• University graduated
• Has 6+ years experience in Marketing or related field

• Has media understanding (both traditional media and digital media)
• Market research understanding (qual, quant, continuous, adhoc)
• Regulations related to the assigned brand/category, including advertising/media ethics (Etika Pariwara)
• Has experience to manage agency
What we offer
• You will be working with a wonderful team who are motivated to contribute and to live our purpose.
• Challenging job
• A competitive salary
• Comprehensive training
• Career development
• Opportunity to #UnleashYourNature
• Vacancy description
• Define the brand's long term ambition, objectives and strategies within 12Q timeframe.
• Translate the brand's long term strategies into annual brand plan (communication... and activation activities), along with specific KPIs, timeline and budget.
• Lead the annual integrated communication brief as part of the brand plan: from writing the brief, agency briefing, proposal review (ensuring whether the creative and media proposal align with brand propeller, consistent and at scale), production process until campaign golive ontime infull.
• Ensure the production and implementation of all brand communication campaigns/assets in all media touch points (offline and online) both inhouse or with agencies.
• Ensure the brand campaign/key message is translated and executed on points of sales via effective instore visibility/POSM materials (working closely with BMPA).
• Continuously measure the performance (datadriven optimization) of brand campaign (communication, activation, media review) by reviewing data results/research reports to meet the KPI, and do any corrective actions as needed.
• Lead the monthly business review of the assigned brand, that covers elaborated review of Primary and Secondary Sales, leveraging all available data source, and come with clear action plan.
• Continuously track advertising and promotion budget utilization in accordance to agreed brand plan/calendar of activities. This includes monthly update/rephasing of A&P budget outlook, and adjustment to the plan if needed (both higher and lower spend).
• Continuously update the knowledge on consumers, customers and media trend/insight in order to serve them 24/
• Build and continuously strengthen professional relationships with internal (commercial team, crossfunctional team) and external partners (creative agency, media agency)
Jakarta Indonesia


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