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  • jobs
  • 4 weeks ago

jobs description

Responsibilities:
• Conduct thorough research and analysis to identify target audiences, keywords, and new industry trends.
• Monitor campaign performance and make data-driven decisions to optimize ad spend and maximize ROI.
• Provide regular reports and insights to the Client, highlighting key metrics and performance trends to build long-term relationships.
• Negotiating the best price, quality, and placement of advertisements.
• Keeping up to date with fluctuations in popularity ratings and developments in the industry.
• Ensure that the adverts run accurately so that the desired media message is seen and heard by consumers.
• Proofreading advertising material before launching campaigns. Coordinating and overseeing the development and launch of campaigns.
• Perform regular tracking and analysis of the performance of the campaigns, including A/B testing for creatives to optimize for engagement/conversions.
• Use digital marketing tools like Google Ads, Facebook Ads Manager for... planning campaigns and monitoring them for reporting.
• Analyze campaign results to determine optimization and recommendations for future flights reporting to Clients.
• Collaborate and be actively involved in managing keywords to generate leads and sales.
• Tags & Pixel Management for websites through Google Tag Manager to keep all tags in one place for the smooth performance of the campaigns.

Requirements:
• Bachelors in Marketing, Advertising or related fields.
• At least 3 years of relevant experience as a Media Buyer or similar role (Digital Marketing experience is plus).
• Familiar with Microsoft Office tools such as Word, Excel, and PowerPoint to produce reports and presentations.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Familiarity with A/B testing and audience targeting strategies.
• Proficiency in ad management platforms such as Facebook Ads Manager, TikTok Ads Manager, Google Ads, and YouTube Ads.
• Excellent communication and negotiation skills.

Salary: Market Competitive

Location: I. I. Chundrigar Road, Karachi

Working Days: Monday – Saturday

Share your resume at hr@madsgency.com with the subject line "Media Buyer/Media Buyer Executive
Pakistan

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Apply - Media Buyer Pakistan