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  • jobs
  • 3 weeks ago

jobs description

Our customer is a leading producer and distributor of health-related products and currently we are looking to bring on board a senior and diligent expert to become a Brand Manager for Prescription Medicines. The position is based in Sofia.

Responsibilities
• Develop and execute comprehensive brand strategies for their pharmaceutical products in the RX segment, aligning them with the overall company objectives and marketing plans
• Conduct thorough market research and analysis to identify market trends, competitor activities, and customer insights in the prescription drugs segment. Utilize this data to develop targeted marketing campaigns and strategies.
• Define and implement effective product positioning strategies to differentiate our customer's RX products in the market. Identify unique selling points and key messaging to effectively communicate the value proposition to healthcare professionals.
• Develop, execute and oversee integrated marketing campaigns that effectively promote... their RX products (promotions, samplings, merchandising, etc).
• Collaborate with cross-functional teams, including advertising, sales, and medical affairs, to ensure consistent messaging across all channels.
• Develop compelling brand messaging and ensure consistent communication across various touchpoints, including marketing materials, sales collateral, websites, and social media platforms.
• Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of brand strategies and marketing campaigns. Utilize data-driven insights to optimize future marketing initiatives.
• Collaborate with internal stakeholders, including sales teams, other product managers, regulatory affairs, and medical professionals, to ensure alignment and drive brand success.
• Develop and manage the brand marketing budget, ensuring effective allocation of resources to maximize brand impact.
• Ensure adherence to all legal, regulatory, and compliance requirements in all brand-related activities, including promotional materials, labeling, and advertising.

Requirements:
• University degree, preferably in Molecular Biology, Genetics, Pharmacy, Medicine or Marketing.
• 2+years of brand management history, ideally with focus on RX products.
• Fluent in written and verbal Bulgarian and English.
• Advanced computer literacy – full MS Office Package.
• Creativity in ideas and hands on in implementation.
• Self-driven personality.
• Experience in Pharma industry will be considered as a strong advantage.
• Valid driving license.

The Company Offers:
• Opportunity to join a leading international business.
• An interesting, challenging job in a highly motivated and friendly team.
• Freedom to fully bring in your individual strengths and skills.
• Excellent work conditions.

We are at your disposal for further information and comments
Sofia Bulgaria

salary-criteria

Apply - Brand Manager Rx Sofia