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  • jobs
  • 3 weeks ago

jobs description

Roles & Responsibilities:
• Strategic Planning: Develop and implement comprehensive marketing strategies aligned with company objectives and market trends to drive brand awareness, customer acquisition, and market penetration.
• Brand Management: Oversee brand positioning, messaging, and identity across all marketing channels to ensure consistency and resonance with target audiences.
• Product Launches: Collaborate with cross-functional teams to develop and execute product launch strategies, including positioning, messaging, pricing, and promotional activities.
• Digital Marketing: Lead digital marketing efforts, including website management, SEO/SEM, email marketing, social media, and online advertising, to optimize brand visibility and customer engagement.
• Campaign Management: Conceptualize, plan, and execute integrated marketing campaigns across various channels to promote products, drive sales, and enhance brand loyalty.
• Market Research and Analysis: Conduct market research... competitor analysis, and consumer insights to identify opportunities, trends, and challenges in the consumer industry landscape.
• Budget Management: Manage marketing budgets effectively, allocate resources efficiently, and optimize ROI on marketing investments.
• Team Player: foster a culture of innovation, collaboration, and excellence.

Requirements:
• Bachelor’s degree in marketing, Business Administration, or related field; MBA preferred.
• Proven experience in marketing roles within the financial services / IT / Adult Learning industry, with a track record of driving successful marketing campaigns and initiatives.
• Deep understanding of consumer behavior, market dynamics, and industry trends in Singapore.
• Strong strategic thinking, analytical skills, and business acumen to develop and execute effective marketing strategies.
• Excellent communication, presentation, and interpersonal skills, with the ability to collaborate cross-functionally and influence stakeholders at all levels.
• Proficiency in digital marketing tools and platforms, including SEO/SEM, Google Analytics, social media management, and email marketing.
• Creative mindset, with a passion for innovation and a drive to deliver exceptional results in a fast-paced, dynamic environment
Singapore

salary-criteria

Apply - Marketing Manager Singapore