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  • Digital Marketing Strategy Tultitlán de Mariano Escobedo
  • PPG in Tultitlán de Mariano Escobedo, State of Mexico, Mexico
  • jobs
  • 2 weeks ago

jobs description

El Digital Marketing Strategy en el nuevo Omnichannel LaB® será responsable de dirigir las estrategias de marketing digital, especialmente en medios pagados y orgánicos, para impulsar la generación de leads, ventas y atribuciones de eventos en múltiples canales y plataformas. Esto incluirá la gestión de campañas en plataformas de medios de pago digitales como DSP, FB Business Manager, Google Ecosystem Ads / DV360, así como la implementación de estrategias contextuales y personalizadas para todas las unidades de negocio del Comex.

Responsabilidades clave
• Crear y ejecutar estrategias contextuales personalizadas basadas en datos demográficos, comportamientos de compra y otros factores relevantes.
• Definir audiencias altamente segmentadas y adaptar las estrategias a cada unidad de negocio de Comex.
• Apoyar las actividades de generación de leads, ventas, descargas y atribuciones de eventos para marcas, utilizando estrategias de adquisición y prospección de audiencia.
• Gestionar... campañas de marketing online y reorientación en plataformas de medios de pago digitales, optimizando en tiempo real para maximizar el performance y los KPIs.
• Realizar investigaciones en línea para mejorar la orientación a la generación de clientes potenciales y aumentar la efectividad de las campañas.
• Planificar y ejecutar estrategias de marketing por correo electrónico en colaboración con Brand Marketing, midiendo resultados y ROI, y ampliando la base de datos de destinatarios.
• Utilizar soluciones avanzadas de análisis de datos para medir conversiones, optimizar campañas y generar insights accionables que impulsen el crecimiento del negocio.
• Trabajar estrechamente con medios orgánicos, branding, branding regional y otros equipos para optimizar las inversiones y buscar constantemente nuevos y mejores medios para llegar a la audiencia objetivo.

Cualificaciones:
• 5 años o más de experiencia en estrategias de marketing digital, preferiblemente en entornos omnicanal.
• Nivel avanzado de inglés para una comunicación efectiva con equipos internacionales y proveedores externos.
• Conocimiento avanzado de herramientas como Google Tag Manager, Google Data Studio, PowerBI, Looker, entre otras.
• Experiencia en el manejo de plataformas de medios digitales como Google Ads, Amazon, TikTok Ads, Pinterest, entre otras.
• Familiaridad con soluciones de performance y data como data-driven attribution, P-Max, performance Gen, y otras

Benefits included will be discussed with you by your recruiter during the hiring process, like medical benefits, life insurance and more.

About us:

Here at PPG we make it happen, and we are looking for candidates of the highest integrity who share our values, with the commitment and drive to strive today to do better than yesterday – everyday.

PPG: WE PROTECT AND BEAUTIFY THE WORLD™

Through leadership in innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company. To learn more, visit www.ppg.com and follow @ PPG on Twitter.

The PPG Way

Every day at PPG:

We partner with customers to create mutual value.

We are "One PPG" to the world.

We trust our people every day, in every way.

We make it happen.

We run it like we manage it.

We do better today than yesterday – everyday.

PPG provides equal opportunity to all candidates and employees. We offer an opportunity to develop your career in an environment that provides a fulfilling workplace for employees, creates an environment for learning, and embraces the ideas and diversity of others. All qualified applicants will receive consideration for employment without regard to sex, pregnancy, race, color, creed, religion, national origin, age, disability status, marital status, veteran status, sexual orientation, gender identity or expression. If you need assistance to complete your application due to a disability, please email [email protected].

PPG values your feedback on our recruiting process. We encourage you to visit Glassdoor.com and provide feedback on the process, so that we can do better today than yesterday.

PPG pay ranges and benefits can vary by location which allows us to compensate employees competitively in different geographic markets. PPG considers several factors in making compensation decisions including, but not limited to, skill sets, experience and training, qualifications and education, licensure and certifications, and other organizational needs. Other incentives may apply.

Our employee benefits programs are designed to support the health and well-being of our employees. Any insurance coverages and benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

About us:

Here at PPG we make it happen, and we seek candidates of the highest integrity and professionalism who share our values, with the commitment and drive to strive today to do better than yesterday – everyday.

PPG: WE PROTECT AND BEAUTIFY THE WORLD™

Through leadership in innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company.. To learn more, visit www.ppg.com and follow @ PPG on Twitter.

The PPG Way

Every single day at PPG:

We partner with customers to create mutual value.

We are “One PPG” to the world.

We trust our people every day, in every way.

We make it happen.

We run it like we own it.

We do better today than yesterday – everyday.

PPG provides equal opportunity to all candidates and employees. We offer an opportunity to grow and develop your career in an environment that provides a fulfilling workplace for employees, creates an environment for continuous learning, and embraces the ideas and diversity of others. All qualified applicants will receive consideration for employment without regard to sex, pregnancy, race, color, creed, religion, national origin, age, disability status, marital status, sexual orientation, gender identity or expression. If you need assistance to complete your application due to a disability, please email [email protected].

PPG values your feedback on our recruiting process. We encourage you to visit Glassdoor.com and provide feedback on the process, so that we can do better today than yesterday.

Benefits will be discussed with you by your recruiter during the hiring process
Tultitlán de Mariano Escobedo State of Mexico Mexico

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